Blocking accounts to protect rights? Amazon officially responds to the mask controversy

Blocking accounts to protect rights? Amazon officially responds to the mask controversy



On May 7, dozens of sellers wearing white T-shirts with slogans such as "Amazon, give me back my hard-earned money" came to Amazon's Shenzhen office, expressing their desire to protect their rights and demanding that Amazon unblock their accounts. This matter caused a sensation in the cross-border circle. Three days later, what happened to these sellers?

 
After these sellers sold masks and other epidemic prevention materials on Amazon, they were judged by the platform to have violated policy regulations, and their accounts were frozen one after another by the platform, making it impossible to withdraw funds, and some accounts were even closed. Some accounts involved tens of millions of funds. They complained to the platform to no avail, so they organized door-to-door rights protection.

         

The seller logged into his account and found that it had been cleared

 

It is understood that on the afternoon of the 7th, the sellers who were defending their rights live broadcasted on social media and received some response. The police arrived at the scene and filled out and submitted information. One of the items in the form involved the frozen amount.


            

The picture comes from the rights protection sellers communication group



On the afternoon of May 8, Sina Finance, Phoenix Finance, NetEase News, Huxiu, The Paper and other media outlets all published articles reporting on the incident. Immediately afterwards, a seller said that he was being interviewed by a reporter from Southern Technology and would provide him with as many relevant seller voices as possible.


              

          

Screenshots from NetEase News and Phoenix Mobile


After coordination from multiple parties, the sellers who came to defend their rights received the registration information below, and the sellers’ demands were responded to.


               

The picture comes from the rights protection sellers communication group

 
Since the outbreak of the epidemic, masks and other anti-epidemic items have become hot commodities on the Amazon platform. Sellers who have sensed huge business opportunities have begun selling masks and other anti-epidemic items.
 
The entry of sellers of varying quality has led to high prices, counterfeit goods, a wave of bad reviews, and large-scale account suspensions, which have already caused a lot of controversy. This sellers’ rights protection incident has pushed the issue of epidemic prevention materials on cross-border e-commerce platforms to the forefront.
 

After publishing the article " Many sellers gather at Amazon Shenzhen office to defend their rights? Amazon responds..." , sellers left comments one after another, some crying, some scolding, some supporting, some looking on coldly...


        
             
              
           
      
In fact, from the sellers' statements, we can see that there are indeed cases where innocent sellers' stores are misjudged by Amazon, and it is reasonable for them to appeal. However, there are also sellers who disregard the rules of the Amazon platform, ignore the various reminders and warnings made by Amazon officials, and frequently sell fake products at high prices in the face of huge profits, so it is reasonable for their accounts to be blocked.
 
Amazon's platform rules are becoming increasingly stringent, and sellers even suspect that they are going too far. But if you think about the comments section mentioning malicious competition among sellers, sellers will probably understand the rules of the Amazon platform.

In addition to a number of sellers, cross-border industry leaders and media have also expressed their views.


            

Screenshot from the official account: Cross-border e-commerce wins business


               

Screenshot from the official account: Cross-border e-commerce wins business


               

Screenshot from the official account: Home of Cross-border E-commerce Newcomers


          

Screenshot from the official account: Foxde

 
In fact, it is an obvious truth: if you want to sell masks and other epidemic prevention materials, you must analyze the risks and abide by the platform rules, otherwise the popular product will become a tough nut to crack.
 

Regarding this rights protection incident, someone even wrote a limerick to denounce Amazon:


              


It can be seen that the demands of these rights-defending sellers are to get their accounts and store balances back.


So is Amazon really a vampire that “kills accounts and withholds balances”?
 
Amazon’s sales policy on masks and other epidemic prevention materials is constantly changing, and there are warnings for most mask sellers.
 

In March, as long as the category review for masks is passed, masks and other supplies can be sold on the Amazon platform.


            


On March 6, Amazon issued a notice about excessive price increases, warning sellers that those who violate the fair pricing policy will have their sales accounts suspended and all their listings removed.


              


On March 10, Amazon officially announced that in order to solve the problem of rising mask prices, the platform has deleted 530,000 high-priced products based on coronavirus price fraud and closed 2,500 Amazon accounts, a large part of which are Chinese sellers.


               


At the same time, Amazon has also set up a special team to search and investigate whether high-demand products, such as protective masks and hand sanitizers, are "unreasonably priced."

 
On March 16, Amazon reminded new and old sellers that Amazon has adopted stricter control measures on the quality, price and other aspects of disposable masks and related products, and is not currently accepting new sales applications for these products.
 

On March 24, Amazon reopened the mask category for review, but did not accept sales in the personal care and health category, and did not accept second-hand or refurbished products.


            


At the end of March, many popular mask products were forced to be removed from Amazon.

 
On April 2, Amazon announced that it would stop providing N95 masks to ordinary consumers in the United States, and publicly solicited epidemic prevention supplies, giving priority to purchasing for medical institutions.
 
A week ago, Amazon Global Selling published an article titled "Amazon Medical Epidemic Prevention High-Demand Supplies and Compliance Guide" https://mp.weixin.qq.com/s/dwWFrWqajbx_VD8kDkBgPg , which clearly told sellers the compliance requirements for epidemic prevention supplies and stated that "sellers who want to apply for export sales of medical epidemic prevention supplies must keep up with policy changes, pay attention to the news, ensure product compliance, and better contribute China's strength to the global fight against the epidemic."
 
At the height of the epidemic, anti-epidemic products are undoubtedly the hottest of the hottest products, but due to the frequent changes in Amazon policies and international situations, many sellers are deterred. Of course, there are still many sellers who take the risk, so this rights protection incident happened.
 
Amazon Global Selling also released the following statement today:
 

statement:

Amazon requires all third-party sellers to comply with relevant laws, regulations, and Amazon Marketplace rules to create a fair and healthy business environment. Especially during the COVID-19 pandemic, we do not tolerate any non-compliant behavior that exploits this global public health emergency for illegal commercial gain. All products sold on Amazon Marketplace must comply with relevant laws, regulations, and Amazon’s rules. We will continue to monitor product content and updates to identify possible violating products. If a seller violates the rules, we will promptly take action based on the violation, including removing the relevant products, canceling sales privileges, withholding funds, or taking legal action.


We have conducted further investigations into the account information of sellers who have appealed recently. The results show that these sellers have violated relevant laws and regulations and Amazon's rules, and have continuously taken various measures to cover up their violations. Amazon has already issued warnings to these sellers in advance, but they still choose to continue violating the rules. If a seller's account is confirmed to have committed false, fraudulent or illegal acts, the funds in the account will be withheld to pay for the resulting consumer returns and refund requests. After processing the corresponding consumer orders, depending on the severity of the violation, the seller can get back some of the funds through the appeal channel.

If the seller believes that the judgment is wrong, we provide the seller with an appeal channel. The seller can appeal according to the instructions in the email we sent. This can also ensure that the appeal can be contacted with the corresponding team in a faster manner and processed quickly.


We are disappointed that some sellers have attempted to deceive consumers and take advantage of the global public health emergency to illegally gain commercial benefits. We hope to work with governments at all levels and industry partners to combat bad sales practices of products containing misleading information and maintain a healthy and safe market environment.


There are still sellers asking, can masks be sold?
 
         
 
Although the official statement has been issued, it does not mean that the matter is over. The sale of masks has sparked heated discussions. Regardless of the final outcome of the matter, the editor strongly recommends that you read more about Amazon's policies and regulations. If you want to do business on Amazon, you must comply with the regulations and laws, abide by the platform policies, and seek solutions through formal channels when you encounter problems!
 
Text ✎ Xiyue/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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