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The wave of artificial intelligence revolution initiated by ChatGPT is sweeping the cross-border e-commerce industry. According to data from SimilarWeb, in just two months after its release, ChatGPT's visits increased from 18.3 million to 672 million, a surge of 3,572%. It not only set a new record for the growth rate of consumer application users, but also pushed OpenAI to the world's number one technology website. With the recent update of ChatGPT, cross-border practitioners have paid more and more attention to it. The fourth generation of ChatGPT is launched, and the trend of change is sweeping the cross-border circle
It is learned that on March 14th local time, OpenAI announced the official release of the GPT-4 language model. Compared with GPT-3, the advantages of GPT-4 are more obvious: it can process texts of more than 25,000 words; it has more accurate ability to answer and solve problems; it has a higher level of image recognition ability and creativity, etc. The upgraded GPT-4 is highly compatible with e-commerce business, which has also caused a stir in the cross-border e-commerce industry. Many cross-border people have speculated: In the future, ChatGPT may become an emerging productivity, replacing some basic cross-border jobs. We asked ChatGPT about this issue and received the response that some basic cross-border positions may be replaced, such as data analysts, intelligent customer service, marketers, order managers , etc. In addition, according to sellers’ feedback, the most prominent new feature of ChatGPT after this update is the ability to process text and image information. Therefore, many senior sellers analyzed that art workers with weak personal creativity may face the risk of being replaced. However, as Stalin said: Without talents who master technology, technology is a dead thing. Only with talents who master technology can technology create more miracles. ChatGPT also pointed out in the above reply that although it has provided a lot of support in the field of cross-border e-commerce, cross-border e-commerce operation positions require the completion of many complex tasks, knowledge of various skills and knowledge, and manual judgment, decision-making and management capabilities, which are indispensable key elements to ensure the efficient and stable operation of cross-border business. Overall, ChatGPT plays more of an auxiliary role, which can improve operational efficiency and save manpower and financial resources, but it is unlikely to completely replace manual work. OpenAI CEO also said in an interview last week that he was "a little scared" of ChatGPT and believed that ChatGPT might "eliminate" many jobs. But he also said that artificial intelligence might replace many jobs and might also create "better jobs." The tide goes out when the sun rises and comes out when the sun sets. ChatGPT’s updates and iterations may not only replace some basic jobs, but also create new jobs such as AI questioners and commanders. In addition, we have also observed the recent recruitment requirements of cross-border workplaces. More cross-border companies have not eliminated the so-called basic positions, but have chosen to include mastering ChatGPT as a workplace skill in job recruitment requirements. However, with the extensive and in-depth application of ChatGPT in the cross-border field, the work efficiency of cross-border positions will be greatly improved, which also means that the demand for related positions is likely to decrease . At present, it is difficult to know whether ChatGPT will stimulate large-scale cross-border job changes, but there is no doubt that the cross-border e-commerce industry has forged an indissoluble bond with it. ChatGPT’s inextricable bond with the cross-border e-commerce industry
It is learned that when launching GPT-4, OpenAI also provided an API (application programming interface) to developers on the paid version of ChatGPT Plus. At present, many departments in the cross-border e-commerce industry have tried to introduce ChatGPT to combine generative artificial intelligence with their business. Blue Ocean Opportunities in Cross-Border Service Tools It is understood that recently, many cross-border service providers have integrated ChatGPT into their application tools. On March 14, an Amazon data analysis tool service provider officially launched the ChatGPT Listing writing function . The service provider claims that through this function, sellers can not only generate creative copywriting, but also compare the trends and popularity of multiple groups of search terms. On March 16, a management software company that provides refined operation services for cross-border e-commerce also released the ChatGPT tool for Amazon emails . Using this tool, Amazon sellers can view the reply content in various contexts automatically generated according to the operation conditions. On March 20, some sellers observed that a well-known cross-border e-commerce SAAS service platform also launched a paid service for automatically generating titles/descriptions using ChatGPT . At the same time, other cross-border service providers have included ChatGPT in their considerations for future business development, and related tools of some service providers have entered the internal testing stage, waiting to be released. Some sellers believe that ChatGPT will be seen everywhere in various service plug-ins and tools related to cross-border e-commerce this year. Cross-border sellers deeply explore new features As ChatGPT becomes popular, more and more cross-border sellers have begun to apply it to their cross-border e-commerce business. Recently, a large cross-border seller has achieved results in applying ChatGPT. It is learned that recently, Xiamen Dama Jihong Co., Ltd. responded to investors' inquiries on the investment interaction platform, stating that since connecting to ChatGPT's API interface in January this year, it has effectively enabled the company's cross-border e-commerce business through ChatGPT. At present, the achievements achieved by Jihong Shares after connecting to ChatGPT are as follows: 1. Artificial intelligence product selection: Jihong shares trained and enriched the product label system data through ChatGPT, further improving the efficiency and quality of product selection. It has helped the company launch more than 10,000 new products. 2. Intelligent customer service response: In customer service work, ChatGPT has taken over more than 100,000 customer chats and comfort conversations, saving a total of 1,000 customer service hours; 3. Effective relationship mining: Jihong Co., Ltd. used ChatGPT to mine the relationships between 1.5 million commodities among tens of millions of commodities; 4. Intelligent advertising delivery: Based on ChatGPT, we obtained more than 70,000 new advertising copywritings, and extracted more than 150,000 e-commerce concept layers through NLP related technologies; 5. Processing image information: Jihong Co., Ltd. has processed more than 20,000 image materials through ChatGPT, covering more than 50 major product categories of the company. Looking at the discussions in the cross-border circle, although some sellers believe that ChatGPT's technology is not mature enough and its "effectiveness" should not be over-advertised, more sellers have found when testing and using ChatGPT that it helps a lot in optimizing product descriptions, writing cooperation development letters, answering customer questions, assisting in market research, finding product selling points and other operational aspects. It can overcome language barriers to a large extent and improve text creation efficiency. As Kai-Fu Lee, Chairman and CEO of Sinovation Ventures, said: Change always brings instability , but "the bigger the storm, the more expensive the fish." ChatGPT, which has exploded around the world, is just the tip of the iceberg of change in the AI era. They and the big model technology behind them will bring even more opportunities. At present, although GPT-4 still has limitations such as rigid text language and delayed information, it is foreseeable that based on the convenience that ChatGPT provides to cross-border sellers, it may further penetrate various links of cross-border e-commerce in the future.
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