Founder

Jewellery retailer Mithun Sacheti has teamed up with Srinivasa Gopalan , an IT entrepreneur and founder of Lister Technologies, to form CaratLane .

Products and Services

CaratLane offers exquisite jewelry design craftsmanship such as rings, earrings, pendants, necklaces, chains, bracelets, bangles, mangalsutra , nose pins. In addition to jewelry, CaratLane also offers 22k ( 916 ) and 24k ( 995 ) gold coins with BIS hallmark seal certification and guarantee.

Features

Another feature of CaratLane is the personalized customization service for jewelry: once users have picked a single diamond, they can choose their favorite design and inlay form from the diverse categories provided on the website to make rings, earrings or pendants. CaratLane is not just an agent. Compared with other local Indian e-commerce companies, founders Mithun Sacheti and Srinivasa Gopalan believe that their competitive advantage lies in lower daily expenses and inventory costs.

  Vision

CaratLane works on the principle of providing elegantly designed jewelry at revolutionary prices. This is achieved by eliminating all inefficiencies that lead to drastically reduced costs. With CaratLane , users can save up to 30 % compared to market prices .

brand

The brand’s trademark letter C is inspired by the shape of a diamond cut, and the entire logo design embodies the brightness and beauty of Indian jewelry.

Financing

On June 3 , 2011 , undisclosed investors invested $6 million in CaratLane .

In January 2015 , CaratLane announced that it had received a $ 31 million investment in its Series D round from Tiger Global Management .

Development History

On August 20 , 2015 , CaratLane launched an app that uses facial recognition and 3D imaging technology to allow customers to virtually try on earrings featured on their website .

As of August 2015 , the company operated 10 physical stores in India.

In July 2016 , Giant acquired a 62 % stake in CaratLane for Rs 64,357.24 crore ( US$5.5 billion).

References