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▶ Video account attention cross-border navigation It is learned that recently, Amazon launched a new tool for sellers - a fully upgraded "Account Health Rating" function, which will be launched first on Amazon's US and Canadian sites in August, and will be promoted on global sites in 2023. It is reported that this function will help sellers fully understand their account status through simple and easy-to-understand seller account numerical display, and present the seller's current account status according to the three states defined by numerical values: "healthy", "at risk" or "unhealthy". Amazon said that after the launch of this feature, sellers can better understand the health of their accounts, prioritize potential issues, and ensure the healthy operation of their accounts. With Amazon frequently experiencing bugs and a surge in advertising fees, this is unexpectedly good news for sellers. However, a few days ago, not long after Member Day ended, it was learned that the Amazon system seemed to have some aftereffects of the big promotion. Member Day aftermath? Data display delays, confusing rankings We have learned that recently some sellers reported in the forum that after the end of Member Day, there was a long delay in the display of orders and sales on the US site, and they suspected: Does Amazon have a new "leek-cutting plan"? ▲ The picture comes from Zhiwubuyan Subsequently, more and more sellers said they encountered the same problem: "The delay is so severe that the order page has been refreshed but the sales volume has not moved." "Every day I switch between the business report and order pages, refreshing and refreshing, and there is always a difference between the two." "It feels like many people haven't noticed it... I opened a case to ask customer service, but they didn't know about this problem, let alone a technical fix." Some sellers even mentioned that in addition to the delays in orders and sales, the ranking of the front-end categories was also abnormal, with a "confusing rise and fall": “My links with increasing sales dropped in ranking, and my links with decreasing sales rose in ranking.” "The link with 150 orders is ranked at 150, and the link with 100 orders is ranked at bs60." "Of my two products, the one with significantly less sales is ranked the same as the one with more sales." ▲ The picture comes from Zhiwubuyan In this regard, some sellers speculated that the delays in order sales are likely the sequelae of Prime Day: "Orders, sales, and advertising are all delayed, and in the past two days, there have been system bugs such as flash sales and SKU errors, which are exactly the same as the flash sales system problems on Prime Day. I have encountered them three times." So far, sellers have reported that in addition to the US site , the European site has also seen delays in orders and sales. It is learned that the sluggish orders after the big promotion were already expected by the sellers, and this type of data shows that serious delays were relatively rare before. It is like an "assassin", stabbing the sellers' already not optimistic advertising cost expenditures. Data delay assassin! Advertising adjustments are hindered and budget expenditures rise As we all know, for Amazon sellers, the most important data are operations, advertising, profits and inventory. Through effective data analysis, sellers can have a clearer understanding of store operations. Amazon sellers need to check and analyze store sales, number of orders, sales, report volume, time of being added to the shopping cart, and year-on-year comparison with the previous day every day to understand the market potential of the product and adjust advertising strategies in a timely manner. The data shows that as the delay time increases, it will be more difficult for sellers to understand the audience's shopping habits in a timely manner. The speed of checking advertising effects and adjusting advertising expenditures will also be delayed . Some sellers even said bluntly: Due to data delays, they don’t know whether the product is sold through advertising. Anyway, they keep increasing the advertising budget and feel like they are being ripped off. So far, Amazon has not responded to the delay in order data. We hope that Amazon can fix the loophole as soon as possible to reduce the inconvenience for sellers to adjust their advertising strategies. In recent years, Amazon's rising advertising prices have become an important factor in the decline of profits for sellers on the platform. It is becoming increasingly difficult to increase profits while ensuring advertising effectiveness. In this case, using advertising agents has become one of the best options for sellers. Among them, Advertising Consultant, as a senior partner of Amazon , is a leader in the advertising agency industry. Leading the industry with billion-level advertising operators Neo, the former head of Mpow brand operations, led the team to personally guide advertising operations, provide strategic guidance for sellers' store PPC advertising, and promote the implementation of the mission of "helping brand merchants who value products and services to achieve growth." The professional optimizer service team, project-based operation, process control and other methods improve the efficiency and quality of services. AI intelligent algorithm PPC tool helps improve efficiency A complete and scientific advertising methodology and AI-based advertising delivery tools not only ensure service efficiency but also improve service results. It covers the entire delivery process from goal setting, architecture building, word and ASIN selection, price adjustment, advertising inclusion or exclusion, to data analysis. Interested sellers can scan the code or add the advertising consultant customer service WeChat: Amzbi2018 |
