The logic and ideas of pushing keywords to the homepage (applicable to all types of sellers)

The logic of small and medium-sized sellers pushing keywords to the home page

First do long-tail keywords, which have a relatively high conversion rate and relatively low cost.

To seize this part of the orders, the increase in the weight of long-tail words and small words will also drive the weight of core words, and then slowly capture the main keywords with greater traffic.

Specific operation method

Mainly on the site, with discounts combined with advertising and a small amount of evaluation to accumulate link weight. The promotion cycle of this set will be relatively long, but more stable.

Sellers in small categories will take a more Buddhist approach to promotion and ordering.

If you are a seller in a larger category, you will need to cooperate with external evaluation resources.

If you want to rely on advertising, that's fine, provided that your advertising operations are relatively ok. I personally think that if you rely on advertising in the early stages, it's for data and traffic. If it's for conversion, you can appropriately lower the price and pass on the benefits to buyers.

Big seller strategy

Directly select core keywords (you can directly use brand analysis to find the keywords with the largest monthly or quarterly traffic conversion, about 3-5.

Let’s not talk about the A10 rules. Amazon itself is also a real platform. Sellers and the platform are mutually beneficial. If you can make money for it, it will bring you profit. Especially this year, more and more buyers have settled in, and the platform must also start to select the best and eliminate sellers who do not make money.

The underlying logic of keyword weight

The first one is the relevance and matching degree between the keyword and your listing page. This is detected by the Amazon system. The higher the relevance and matching degree between the listing page and the keyword, the higher the weight score will be.

Second: conversion rate. The higher your conversion rate, the less traffic you waste from Amazon, which means Amazon will be more willing to share traffic with you.

The third one is click-through rate. New products value this more. The higher the click-through rate of a new product in the early stage, the more it proves to Amazon that your product is popular, so Amazon will be tricked into giving you more traffic.

Black technology for keywords on the homepage

You can get your product keywords on the homepage by the number of clicks on add to cart, but if you don’t maintain this trend, it may drop down the next day.

Summarize

Generally, it would be great if we can complete a product within three months and receive stable orders.

When you see others doing well, it’s either because they can endure and hold on, or they achieve improvement in category rankings in a short period of time through external sales and promotions.

A listing on Amazon needs time to accumulate. Only by relying on price sensitivity can you leverage sales again and bring higher conversion rates and traffic. According to the A10 algorithm, high conversion and high traffic means that your keyword ranking can be higher.

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