A guide to selling on the six major social platforms

A guide to selling on the six major social platforms
In addition to e-commerce platforms, sellers can consider selling products on social media. However, when sellers choose social media, they need to first understand the social platforms where your target audience is located, what content they like, and what ads they will click.


Sellers may need to test various social platforms to see which platform can bring the most conversions. This article will introduce sales guides on six social platforms to help sellers understand the platform and conduct sales tests:

1. Facebook


           

Facebook is one of the largest social platforms with 2.32 billion monthly active users. You are very likely to find your target audience on Facebook.

In addition to Facebook Business Pages, you can also sell products in a few other ways:
Facebook Shop
Facebook Messenger chatbot
Facebook Advertising


Facebook Shops




To open a Facebook Shop, you need a Facebook personal account and a business page. Facebook pages need to follow the following rules:


Only physical goods can be sold, not services, digital products, or downloads
Must agree to Facebook merchant terms
Facebook Shops require a valid bank account to be linked
You need a tax number

Once the above conditions are met, you can set up a Facebook store by following the steps below:

First , go to your Facebook business page and find the "Shop" tab on the left side of the screen. Click it and a pop-up window will appear, then click the "Get Started" button.
· Enter your business information in the new pop-up window and click Next when finished.
Provide Facebook with a tax ID. For merchants outside the United States, you can contact Facebook support.

Facebook stipulates that after receiving an order, the seller must ship the order within three working days, and the consumer must receive the package within 10 days of placing the order.

Note that Facebook Shops does not allow businesses to offer international shipping, so international sales are not allowed on Shops unless you have local operations.

When you set up your payment, a pop-up window will appear where you will need to provide your tax details, including business name, employer identification number, etc. Click Save when you are finished. You will then need to enter your bank details and click Save when you are finished.

After completing the above steps, the new store is set up, and the seller can upload product information to sell. The product images of Facebook stores should be at least 1024 x 1024 pixels. Please do not include text, CTA, promotional codes or watermarks in the images.

Only 4 variations can be listed for each product, and the variation titles must be full words rather than abbreviations, such as Small size clothing is Small, not S.

Finally, be sure to set visibility to "Public" so that all users can see your products. Users browsing your store can also follow your store, and you will be notified when you have new products available.



Facebook Messenger Chatbots




The chat app Facebook Messenger provides many features for businesses, including Messenger Ads and chatbots. When sellers use Facebook Messenger as a sales channel, they need to pay attention to the following points:


When setting up your chatbot, use simple language, avoid complex industry jargon, and provide short answers or instructions to common questions.

Because customers’ questions are quite broad, or sellers have some difficulty in setting up responses, conversation prompts are very important. Also, don’t always rely on robots, after all, sometimes robots are not so effective and can’t fully answer customers’ questions.

So at this time, it is important to ensure that users have the opportunity to contact real customer service. Integrating a "contact us" option in the chatbot can greatly improve customer satisfaction.


Facebook Advertising




Facebook ads can yield very good returns if done right. To get the most out of Facebook ads, you need to use engaging ad copy and creatives and optimize your product landing page.


Here are some tips for running successful Facebook ads:

Slightly change the ads and run them simultaneously to see which one performs best, thereby understanding the factors that influence conversions. This is A/B testing.
· Target multiple audiences and tailor advertising content to each audience.
Use emojis. More and more brands are using emojis in their advertising copy.

2. Instagram

   
         


Instagram is another very popular social platform with over 1 billion monthly active users. This image-based social platform is perfect for promoting products. Here are a few ways to sell products on Instagram:


Instagram Stories
Instagram Shopping
Instagram Live
IGTV

Product Links


To open an Instagram shop, you need to create a Facebook shop first and then link the two. In Instagram settings, click "Linked Accounts" to link your Facebook shop to Instagram.


After completion, Instagram will need a few days to review your store, and will remind you after it passes the review.


Click "Shopping" in Instagram's settings, then select Facebook Shop, so that your Facebook shop information will be synced to Instagram. Finally, to activate the "Shop" button on your profile, you need to publish an Instagram shopping post.


You can tag products in your Instagram posts and stories by using the @ symbol. Once you’ve tagged your product, a Shop button will appear in your post, allowing users to purchase it directly.


Note: Instagram allows you to tag up to 5 products in one photo and 20 products in one post.


Instagram Advertising




Instagram ads can directly link to products or landing pages, which can drive traffic to your website. Instagram ads cost $5 for every 1,000 impressions. Instagram ads have higher engagement rates than Facebook ads.


When setting up Instagram ads, you need to pay attention to your audience target, try to use pictures of real people, and use hashtags to influence the audience you can reach.

3. Pinterest


Pinterest has more than 250 million monthly active users. Pinterest can publish content in various formats, such as pictures, GIFs or videos.


             


There are several main ways to sell on Pinterest:



Promoted Pins




This is a paid ad that business accounts can use. Paid Pins get more engagement than regular Pins, even though it is an ad.



Rich Pins




Rich Pins are highly optimized to provide users with a better experience. Only business accounts can create Rich Pins. There are four types of Rich Pins: App, Product, Recipe, and Article. The product category makes it easier for users to shop.



Shop the Look Pins




This feature is exclusive to the Fashion and Home section and allows users to easily purchase products from images. Users can click on the white dot on the image to enter the product page.

4. Twitter


Twitter has 330 million monthly active users. Generally speaking, the cost of advertising on Twitter for 1,000 impressions is between $9 and $11, and the cost of a website click is 25 to 30 cents.


             


Here are the types of Twitter ads you can take advantage of:


Promoted Accounts: It can recommend your account to other users and expand user coverage.


Promoted Tweets: Push your posts to users.


Promoted Trends: Allows you to appear in the Twitter Trends column for 24 hours.


Website Cards: This ad mainly encourages users to click to your website, which is equivalent to CTA. You can choose the corresponding image and title. The engagement rate of recommended posts plus Website Cards is 43% higher than that of simply pushing links.

5. LinkedIn


The platform has 303 million monthly active users. 61% of users on the platform are between 30-64 years old. B2B marketers prefer to use LinkedIn.

             


There are three types of ads you can run on LinkedIn:

Sponsored content
Sponsored station letter

Text ads


The average CPC on this platform is between $2-7, sometimes as high as $11-12. You can set the audience based on company, degree, qualifications, age, education, skills, etc. The ad copy needs to be concise.

6. Snapchat
         


Among Snapchat’s US users, 41% are aged 18-34. The main ways to promote products on Snapchat include:


Snap Ads: Snap Ads are interactive video ads with an average advertising cost of $1,000-3,000 per month.


Sponsored Lenses: Brands can create custom lenses by purchasing sponsored lenses, but they are expensive.


Snapchat Discover: This ad pushes your posts to the top of users’ feeds and is also very expensive.

Compiled by ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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