Amazon has made another major change. Are sellers’ orders saved?

It is learned that recently many sellers have discovered that a new feature has been added to Amazon’s backend - customized brand promotions .

With this feature, sellers can create tailored discounts and offers for current, past, and potential Amazon customers, thereby building consumer brand loyalty and further increasing product conversion rates.

▲ The picture comes from Zhiwubuyan

According to the official introduction, the brand customized promotion function is open to registered brand owners on the platform for free. Sellers can send promotional codes with 10% to 50% off to the following five types of audiences:

Repeat buyers: those who have ordered the seller's brand products multiple times in the past 12 months
Potential new buyers: recently clicked on a brand product or added it to their shopping cart, but have not purchased it in the past 12 months
High-spending buyers: Top 5% of consumers in terms of spending on the seller’s brand in the past 12 months
Buyers who have recently purchased products: Top 5% of products purchased recently
Brand Followers

In other words, sellers can create an exclusive offer for old customers or potential customers, and eligible buyers will see a green mark on the listing details page. In this way, on the one hand, sellers can attract old customers to return and strengthen their brand loyalty, and on the other hand, they can convert potential customers into ordering customers.

▲ The picture comes from Zhiwubuyan

It is important to note that this promotion applies to eligible items sold at the lowest price and cannot be combined with other offers. If a buyer has multiple preferred discount codes, the best promotion will be applied.

Currently, the brand customized promotion function is still in the testing stage, but many sellers have tried this function. However, in terms of overall feedback, the effect is not very significant, and only a few consumers receive the discount. Relatively speaking, the effect of distributing it during holidays is better.

It is not difficult to see that Amazon is gradually opening up some private traffic space to sellers. Brand sellers can retain customers and increase repurchase rates by customizing exclusive discounts. At the same time, they can further tap into potential customers and settle consumers in private places.

Looking back at the recent period, many sellers have entered a period of traffic pain on the eve of Prime Day, and order shrinkage has become a common phenomenon. Faced with the sluggish consumption situation, sellers are in urgent need of breaking through the traffic bottleneck. The launch of this new function is undoubtedly a good signal - enriching the channels for traffic diversion .

With the fierce battle for promotional orders approaching, both on-site and off-site promotion and traffic diversion are crucial, but this also poses a new challenge to sellers: operating costs are rising, which has caused many sellers to fall into a dilemma of capital turnover.

How to deal with the urgent need for funds during the peak season preparations? Amazon has already provided a solution for this - the Amazon Seller Loan Program provides Amazon sellers with a variety of loan types. Sellers can choose the appropriate loan type and apply online to quickly solve the shortage of funds.

As the official partner of Amazon's seller loan program, Dowsure has been committed to helping cross-border sellers solve their financial pressures and making cross-border business easier. Currently, Dowsure provides sellers on the Amazon platform with financing services with a funding rate as low as 5% and a loan amount of up to 20 million. Another good news is that Doufang Loan 2.0 is newly launched with a 70% approval rate and excellent customer feedback, which can quickly meet the sellers' funding needs.

How to Apply for Amazon Seller Loan Program?

You can click [Read original text] to get the link and view more financing opportunities:

In order to make repayment easier for sellers on the Amazon platform, Dowsure has carefully developed the Doushabao Seller Cloud Mini Program to help sellers realize convenient repayment on mobile phones. In addition, Amazon sellers can view store valuations in real time on the Mini Program, and enjoy benefits such as 22% off one-stop Hong Kong account opening. Recently, the Mini Program has ushered in a new upgrade, registering to enjoy super value discounts on Amazon liability insurance, and there are more coupons waiting for you to receive when you enter the Mini Program!

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