Amazon CPC advertising super strategy is coming, newcomers must read

🎯Amazon CPC advertising is the key to increasing product exposure and sales, but it is easy for novices to make mistakes. Don’t worry, this super detailed guide will help you!

1. Basic knowledge of advertising

• CPC function : In the initial stage, it can quickly capture keywords and attract traffic; in the stable period, it can stabilize rankings, increase brand exposure, and cooperate with sales promotions.

• Advertising type : The advantages of automatic advertising are large exposure and understanding of customer habits and needs, but keywords are difficult to control; manual advertising is highly controllable, can accurately match keywords, and monitor ACOS, but the exposure is relatively small.

• Keyword matching mode : Broad match has a large exposure and supports multiple matching methods; Phrase match is relatively accurate but has more restrictions; Exact match is the most accurate, but has limited exposure.

• Ad ranking principle : Ad ranking score = bid × quality score. The actual deduction is related to the next ranking and its own quality score.

2. Key points to improve conversion rate

• Optimize Listing : The title should contain core keywords and be placed at the front, the pictures should have a unified style and highlight the selling points, the price should be discounted to attract customers, the bullet points should be embedded and summarize the selling points, the description should be localized and describe the selling points in detail, Q&A should reduce concerns, and reviews should be used to increase the star rating and quantity.

• Accurate traffic : optimize keywords, distinguish between low-volume and high-quality keywords, and improve traffic accuracy.

3. Tips to improve click-through rate

• Optimize advertising performance : filter high CTR keywords, optimize pictures, texts, prices and reviews, increase overall exposure and reduce cost per click.

4. Advertising preparation and practice

• Early preparation : To create a hit product, you need to explore demand, quickly acquire traffic, and clearly define the purpose of advertising, such as brand exposure, product testing, new product launch, and inventory clearance, to avoid falling into misunderstandings.

• Ad word selection : Develop keyword sensitivity with the help of tools such as merchant words, search drop-down boxes, competitor listings, keyword.io, and Google Keyword Planner.

• Build an advertising structure : one listing corresponds to four advertising campaign plans, which makes it easier to control bids and analyze reports.

• Scientific advertising : automatic advertising to discover traffic entrances; manual extensive root words to increase exposure; manual and precise placement of university keywords.

• Eliminate invalid traffic : Add negative words in a timely manner to determine the effectiveness of traffic and save advertising costs.

Master the essence of Amazon CPC advertising and let your product sales soar!

Today I will share with you the Amazon CPC advanced training