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Are you doing dropshipping? Don’t know how to choose products? Don’t know how to find reliable products? Don’t know whether to choose trending products or products with long sales cycles? Are you also hesitating whether to choose low-priced products or high-priced products? Today’s article is based on Oberlo’s recent research data, and will show you the top five best-selling categories on the platform during the period from September 1, 2019 to November 18, 2019. They are: 1. Home gardening
2. Jewelry and accessories 3. Health and Beauty 4. Consumer Electronics Products 5. Women's clothing This product sharing list starts with these 5 categories and then digs deeper into the top 5 popular niches in each category.
1. Home and Gardening Category From September 1 to November 18, 2019, the most profitable category on the Oberlo platform was Home & Garden products. More specifically, the profit of this category was 54% higher than the second-ranked Jewelry & Accessories category. Although home and garden products do not outsell jewelry and accessories in terms of sales, research shows that the price point of this category is indeed much higher than other products. The pet products niche market ranks at the top, with higher profits than other niche markets. In today's social environment, it is not surprising that people are willing to spend money on their pets. According to the Global Market Insights report, the global pet care market is expected to reach nearly US$270 billion by 2025. (Data source: https://cutt.ly/QrrrWlA)
Best-selling products in the pet supplies niche include cat litter mats, pet beds, car seat covers, flea combs, and pet chew toys . Selling kitchen equipment can also be very profitable. The best-selling products in this niche are practical products, such as knives, food storage tools, automatic mixing cups , etc.
In addition, the best-selling product in this category is the multi-function can opener. In other words, if you can find a product that solves a consumer problem, you have found a successful product. You might not think that sofa covers and chair covers are actually in high demand in this niche. Shopify sellers selling these products have made a lot of money in the past few months. In addition, memory foam mattresses, pillows, and travel pillows are also good. 4. Festival/Party Supplies Because the data was selected from 2019.9.1-2019.11.18, Halloween products became No.1 in this niche market. In this niche market, the best-selling products are: large fake spiders, gilded roses, etc. In other words, you don’t have to sell romantic products only on romantic holidays such as Valentine’s Day. 5. Household cleaning/organization and storage Household cleaning products were also a top seller from September to November. Microwave cleaning products, brooms and cleaning gloves all proved popular. Products in this niche may not be particularly aesthetically pleasing, but they are functional and sell well. 2. Jewelry and accessories Jewelry and accessories are always one of the most profitable categories. During the statistical period, this category was the second highest revenue category on the platform. The profit of individual products in this category may not be as high as that of home and garden categories, but the sales volume is very high. The necklace/pendant niche has been performing quite well, probably because there are so many different products to choose from and the prices from suppliers are relatively cheap.
Necklaces with pendants and unique selling points that are eye-catching often have good profits, such as engraved necklaces, necklaces with love words , and star-shaped pendants . This kind of product is most suitable for giving as a gift to lovers or relatives and friends. The next best-selling products are bracelets and bangles. In recent months, these products have been very popular. For example, they are made of colorful beads, crystal beads, and pairs (as shown below). These bracelets or bangles are very suitable as gifts for partners or besties. 3. Jewelry sets/jewelry combinations Best-selling products include necklace and bracelet sets, keychains and creative pins . As it is a set, you can combine multiple products, and this type of product is an impulse buy. Rings are also relatively popular and cheap niche products in this category, but if you find the right products and suppliers, you can easily sell them at a higher price, with profits at least 2-8 times higher. And because these products are cheap, if there are complementary products, rings are also ideal products for cross-selling. Once it comes to weddings, the price of the products will be higher, let alone jewelry. Wedding jewelry includes jewelry with romantic meanings, classic engagement rings, rose pattern rings , etc. The global market value of the health and beauty market has exceeded 532 billion. Products in this category are usually priced higher, especially those that can truly solve problems. People have health problems that they want to improve to varying degrees, so personal care and health products have become the most popular products in this category.
Best-selling products: Anti-snoring nose clips, slimming patches, posture correction tools and muscle massage tools . Skin care is something that many people care about, so the products in this niche market are also quite profitable. No matter what kind of skin problem it is, there are many products that can solve people's skin problems. The best-selling products in this niche market include: blackhead extractor, laser acne and wrinkle removal beauty instrument, and lifting and firming mask . 3. Hair care/dyeing and perming Many women care about and are willing to spend money to maintain their long, beautiful hair. Starting from this demand, the following products have great potential: ionic combs, styling combs and disposable hair dyes . For girls, so-called beauty essentials include lipstick, false eyelashes, foundation , etc. These products are very suitable for video display or marketing in collaboration with Internet celebrities. Dental beauty and health is also a big issue for people, and many people hope to have white teeth. Best-selling products in this niche: Teeth whitening tools, teeth cleaning tools, biodegradable toothbrushes .
Consumer electronics ranked fourth among the five categories, but it had the lowest sales volume among the five categories during this period. Although the sales volume of this category was about 66% lower than that of the jewelry and accessories category, its revenue was only 19% lower.
This shows that consumer electronics products are priced higher than other categories. In other words, although the sales volume of these products may not be that high, the revenue is still considerable. 1. Smart electronic products Under the category of consumer electronics, the largest niche market is smart electronic products. The best-selling products are: smart watches, waterproof Bluetooth watches, heart rate monitors and sports tracking bracelets . All of these products are very popular and account for about 66% of the revenue of the consumer electronics category. Best Sellers: Mini projectors and projector screens , bundling these two products together can bring in a lot of revenue. Winter is the best time to market these products to consumers. 3. Photography/Videography Best-selling products: micro camera, mini video camera, selfie ring .
Nowadays, most people take photos with their mobile phones. When selecting products, sellers can start from this point and develop product creativity. This type of product has high profit margins and is small in size. Best-selling products: camera bags . Photographers will not hesitate to spend money to buy these bags to protect their expensive photographic equipment.
5. Portable electronic devices The best-selling products in this category are practical products, such as real-time translators, voice recorders, AirPods decorations , etc. In addition, sellers can seize the popularity of the new AirPods release to increase sales. This category has always been a large category, ranking first on Oberlo's best-selling list in both 2017 and 2018. Oberlo data shows that in the niche market of women's clothing, 50% of the revenue comes from underwear and panties. The best-selling styles are shown in the figure below: Tops and T-shirts are the second best-selling niche in the women’s clothing market. Sellers can choose to sell a wide variety of tops. Or choose a product theme.
The best-selling products in this category are leggings, including regular leggings, hip-lifting leggings, and reflective leggings. In addition to leggings, plaid pants are also one of the best-selling items. Winter is the best time to sell jackets and coats. Jackets are a little more complicated to make, with hoods, linings, zippers, belts, pockets, etc., so you can increase the price of jackets. In fact, in the women's clothing category, jackets sell 3 times more than other products. If jackets are hot sellers in the winter, hoodies are also popular. Similar to T-shirts, hoodies are available in a variety of different colors and styles, which means there is definitely a design that will appeal to everyone. Summarize The above are the five niche markets in the five major categories counted by Oberlo. Finally, let’s use a picture to briefly summarize it: It should be noted that although these data are valuable for reference, they are not absolute. For example, some large categories may not perform well, but a certain niche market under the category is very popular. In addition, seasonal products should also be considered. Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
