Amazon released its Q3 financial report, and its stock price plummeted by 13% instantly! Is the year-end peak season over?

Amazon released its Q3 financial report on the 27th local time. The overall Q3 growth was lower than institutional expectations, causing Amazon's stock to plummet 13% before the market opened !

According to the financial report, Amazon's actual revenue in Q3 was $127.1 billion, $500 million less than the $127.6 billion generally expected by institutions. This was achieved with the support of Prime Day in July, and was lower than the already lowered institutional forecasts. However, this figure still increased by 15% compared to Q3 last year, and this was the first time that Amazon's sales growth rate returned to double digits after the most difficult period in the first half of this year. Overall, there is still some improvement.

Just looking at this financial report, you may not understand why Amazon’s stock price fell so sharply. The revenue was slightly lower than expected, but the growth rate was still acceptable. When announcing the financial report, Amazon also released an adjusted Q4 sales forecast, which was a big surprise.

In Amazon's own announcement, the Q4 revenue forecast was changed from $140 billion to $148 billion. Previously, the general forecast of revenue by data agencies was $155.1 billion, and Amazon directly lowered it by $10 billion! This sales volume is not much different from that of Q3. Amazon's pessimistic forecast directly caused the stock price to plummet by 13% after the announcement .