Seize the $1.05 trillion U.S. e-commerce market! You must know these trends

According to the latest research from eMarketer, assuming a 9.4% increase over the previous year, e-commerce sales in the United States are expected to reach $10.5 trillion by the end of this year. Total retail sales in the United States this year are expected to reach $69.88 trillion, of which about $10.5 trillion will come from e-commerce sales.

Even though inflation is surging, consumers are still able to keep up with the rising costs of essentials such as food and household items.

However, there were several categories that saw slower growth, such as apparel, toys and hobby products, and home furniture.

eMarketer estimates that as many as 238.1 million people aged 14 and over in the U.S. will search for products on the internet, and as many as 65.2% will buy products online. By 2026, the number of consumers who buy goods online will increase to 69.2%.

With Prime Day just weeks away, 47% of Amazon Prime members plan to shop this year, according to a JungleScout survey of 1,000 shoppers. 90% said they would likely renew their Prime membership for another year, and 41% said the $20 annual membership fee increase wouldn't bother them.

The survey showed that in the next six months, 52% of shoppers would only buy discounted or discounted products, while 51% of shoppers would be more willing to buy after receiving a discount. 32% of shoppers said they spent less in the second quarter, while 24% of consumers spent more, a 4% increase from the first quarter.

According to JungleScout, rising inflation has impacted 77% of shoppers’ personal spending, while 72% have cut back on “fun” or impulse purchases due to current economic indicators.

Looking ahead to the second half of the year, the upcoming back-to-school season will usher in a sales peak. eMarketer predicts that retail sales of back-to-school supplies will only increase by 0.7% to US$67.46 billion this year, mainly due to sales of school children's clothing and stationery.

Meanwhile, driven by other national holidays, retail sales are expected to grow 3.3% to $126.2 trillion, of which about $235.86 billion will come from online sales. Consumer spending is also affected by momentum and national holidays. Therefore, sellers can take advantage of this momentum to increase sales.

Editor✎ Ashley/

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