What is Amazon Japan (Amazon.co.jp)? Amazon Japan (Amazon.co.jp) Review

Amazon Japan (Amazon.co.jp) is Japan's leading e-commerce platform. It is also an e-commerce website with a good reputation and high transaction volume in Japan.

Overview of Japanese Consumer Market

Japan is the third largest economy in the world.

Japan's e-commerce grew by 7.6% in 2015 and 9.9% in 2016, but only accounted for 5.43% of the entire retail market, which implies huge consumption potential.

By the end of 2017, Japan's Internet coverage rate reached 93.3%.

Chinese products are very popular in Japan, and the total import volume has ranked first for many years.

Platform Advantages

1. The e-commerce brand most trusted by Japanese customers in 2017.

2. PC page views rank first among e-commerce websites.

PC side: There are about 16.24 million users visiting Amazon Japan every month, and the monthly traffic is about 1.04 billion times.

Mobile: Amazon Japan has approximately 32.96 million users visiting the site each month, with monthly traffic of approximately 1.08 billion times.

3. Japan is adjacent to China and has lower logistics costs and return rates than European and American sites.

4. 52% of Amazon Japan users are middle- and high-income consumers, with an annual income of more than 5 million yen (about 300,000 yuan), of which 10% have an annual income of more than 10 million yen (about 590,000 yuan).

Sales functions provided by Amazon Japan

Multi-language support

Throughout the Amazon selling experience, we provide English and Chinese language support via phone, chat, and email to help you solve various problems you may encounter, from account registration to business account optimization. You can also choose from seven different languages ​​​​in the seller platform to manage your business.

Fulfillment by Amazon (FBA)

Amazon Logistics can complete the picking, packaging, delivery, customer service and return and exchange services on your behalf. Amazon Logistics can help you increase your online sales by providing you with fast delivery services. In addition to delivery methods, FBA supports a variety of payment options, such as cash on delivery.

Receive payment in local currency

Amazon Currency Converter for Sellers (ACCS) allows you to receive payments in your local bank account and currency. Amazon’s Payment Fraud Protection helps you remove orders for fraudulent items.

Customer Support

Amazon Japan provides free customer service for sellers with a Professional Selling Plan account in China: Customer Service by Amazon (CSBA). Amazon Japan will provide pre-sales and after-sales services to Japanese customers in Japanese on your behalf (including FBA and self-delivered products). Therefore, you can greatly reduce the burden and cost of customer service. You don't even need to worry about Japanese language issues. For detailed program content, please check here. After July 31, 2018, sellers will automatically participate in CSBA when registering a Japan Amazon account.

Store opening process

Step 1: Things to know before opening a store

Before opening a store, please read the following carefully to understand the local laws and regulations in Japan, store opening guidelines and related fees to ensure that your products can be sold on Amazon Japan.

Introduction to store opening rules: Understand Amazon's store opening rules and Japanese laws and regulations to determine whether your products can be sold on Amazon Japan.

How to set up an account: Please refer to the Japanese site seller registration guidance and seller qualification review process.

Selling costs: Learn about Amazon Japan sales plans and pricing.

Step 2: Upload products

In addition to uploading products directly from the seller backend, you can also manage all seller accounts across regions and synchronize products from other sites to the Japanese site with one click.

Product upload tool: single product upload, batch product upload.

Manage global accounts across regions: You can link your North American, European, and Japanese accounts to manage your global accounts more conveniently.

Free translation service: To help Chinese sellers break the language barrier, Amazon Japan launched free translation and upload services for product details pages in 2018.

Step 3: Logistics and Distribution

A variety of Amazon logistics services can distribute your inventory to the operation center closest to your customers, with low cost and fast delivery.

Basic Japanese logistics services: designated time delivery/professional Japanese customer service support/provide order tracking information/support cash on delivery, etc.

Japan logistics-exclusive services: same-day/next-day delivery/Amazon warehouses and manages your products; customers can enjoy free domestic delivery services in Japan; return and exchange services, etc.

Amazon Logistics Fees: View Japan FBA Fees

Step 4: Increase sales

Use Amazon-related promotional tools and service solutions to increase your product traffic and sales.

How to drive traffic to products: Use Amazon product promotion to increase product exposure; participate in Amazon’s on-site activities (Lighting Deal/Coupon, etc.) to create hot products and increase sales.

Amazon Global Selling Service+: Official high-quality training, transformation consulting, and account manager services accelerate seller growth.

Amazon Global Payments: Receive global payments in RMB and deposit directly into your domestic bank account.

Third-party service providers: provide various services and solutions for Amazon Japan site.

CSBA: Amazon Japan’s official customer service team provides customer service support to Chinese sellers, improving customer satisfaction and reducing the risk of negative review claims.

Registration Fees

4900 yen/month

Frequently asked questions

Account Registration

I accidentally registered an account or I no longer need my account. How do I close my account?

Please contact Seller Support to close your account.

Can I stop and complete my registration later?

Yes, you can return to this page at any time to complete your registration. Please log in with the email address and password you entered when you created your account to continue.

Will the information I entered be lost?

No, all the data you provided during the registration process will not be lost, but you will only see information related to the currently selected service.

Can I provide other credit cards after I open my account?

You can provide a new credit card at any time through your Seller Account Information page.

I don’t have my phone with me, how can I complete the verification?

You can skip this step and come back to complete it later, or you can continue to complete the other steps. Please note that if you do not complete all the registration steps, you will not be able to enter Seller Central.

I didn't receive a verification call, what should I do?

If you are entering an international phone number, please add the country code before the full phone number. The country code should contain a "+" or two leading zeros in front of it. For example, a valid domestic phone number should be in the format of +86 139 XXXX XXXX. If you do not receive the verification call multiple times, you can also try to select a different language in the phone verification language field for verification.

Account and store settings

Can I open more than one store?

When you register as a seller on Amazon, you create a seller account for your business. Operating and maintaining multiple seller accounts is prohibited.

What is the seller display name?

The name that appears to buyers on your Amazon listing and seller information.

Can I change my display name later?

Yes, you can go to the "Settings - Account Information" page in the Buyer Platform and provide a new seller display name.

Why do I need to provide a product category?

If a category requires pre-approval, Amazon will continue to guide you through that step.

Why do I need to provide the quantity of the products I plan to list?

Depending on the quantity of your products, Amazon will provide a variety of product listing methods to provide you with a simpler listing experience.

Can I add or remove services later?

Yes, you can review and change your selections at any time before completing your registration.

Do I need to provide additional information to change my selections?

If the new service you selected requires additional information, you must provide it. Also, when additional information is required, the status of the relevant section on the setup summary page will show "Incomplete".

How do I get started with my subscription?

Please provide the requested information on this page and click "Complete Registration" to complete your account setup.

Can I modify the information I previously provided?

Yes, you can modify your information via the "Change" link.

I have additional questions, where can I get more information?

Please click the help button on the seller backend to query answers to questions related to your question, learn seller training materials and contact our seller support team for more support

Product Listing

What types of products cannot be listed on Amazon Japan?

Due to local compliance requirements or legal regulations, some products cannot be listed for sale (for example, prescription drugs), and those that violate Amazon policies are also not allowed (for example, photos of crime scenes). For more details, please click: Japanese site banned list.

Can I put pictures of accessories related to the products being sold on the first main picture?

No, the main picture can only contain pictures of the products you sell, and accessories can be placed in other display pictures.

Compared with long description, short description is more important, right?

Each description will carry a certain weight in your search, so any description is important.

There is a rule in Seller University: "Products with unregistered images cannot be searched." Do I need to register every product before putting it on the shelves? How do I register?

Here, "unregistered pictures" means "unuploaded pictures". Pictures must be uploaded before each product is put on the shelves.

logistics

I have placed an order for a product on Amazon Japan. Do we ship the product to the user ourselves?

You can convert the product into FBA delivery in the background, and then deliver it to Amazon FBA logistics centers in various countries through the first-leg delivery service of a third-party company. You can also deliver it yourself, and you need to enter the tracking code in the background so that consumers can check the progress of the shipment.

After the goods are sent to the Amazon warehouse, will the warehouse help with delivery? Do the products we ship have to be packed intact?

To ensure complete packaging, please refer to the tutorial content in the backend seller university for FBA pre-packaging.

Can FBA deliver goods from other Rakuten and Yahoo?

Yes. You can refer to "Multi-channel Delivery" in the backend Seller University.

How much quantity is required for the first wholesale FBA?

The minimum unit of FBA is 1 piece.