Primeday ended perfectly! Will Black Friday and Cyber ​​Monday suffer?

The much-anticipated Prime Day has officially ended today! I think everyone has gained a lot in the past two days. Many sellers in our group have achieved good sales results, with some even doubling their orders.

Before this year's Prime Day, although we were optimistic about this membership day, many sellers were still worried that it was too close to Black Friday and Cyber ​​Monday. The consecutive promotional holidays might make consumers feel less urgent, resulting in lower sales than in previous years.

Now everyone has seen the effect of Prime Day, and media data also predicts that sales will be 36% higher than last year ( we will publish a detailed analysis later when the detailed data is available, so remember to follow our official account ). Such results are very good, but upon closer thought, these consumers who shop on Prime Day may not buy anything on Black Friday Cyber ​​Monday, which is just over a month away.

In fact, this concern is not groundless. Some foreign media have combined data from analysis agencies to say that the excellent performance of this Primeday is likely to have a negative impact on the subsequent Black Friday Cyber ​​Monday.

According to reports, from the end of September to the beginning of October, not only Amazon's online sales continued to grow, but online sales of traditional offline supermarkets including Walmart, Target and Best Buy also continued to soar.

People are now more inclined to purchase gifts and goods in advance, not only for epidemic prevention and isolation considerations, but also because pessimism about delivery time is spreading.

Salesforce also estimates that at least 10% of Cyber ​​Monday's traffic and sales will be taken away by Prime Day. These buyers who have already fully consumed on Prime Day are unlikely to shop again on Black Friday and Cyber ​​Monday.

In summary, Black Friday and Cyber ​​Monday will definitely be affected by Primeday, and because of the strike we talked about yesterday, there may be a delivery backlog. Both the orders and traffic for Black Friday and Cyber ​​Monday will be less than what they could have achieved.

However, even if it is affected, this year's Black Friday Cyber ​​Monday will definitely be better than last year. Due to the impact of the epidemic this year, the proportion of online sales in US retail sales has skyrocketed. Last year, it only accounted for 10.8%, and in August this year, it rose to 16.1% . In this year's year-end peak season, this proportion may even soar to 30%.

Because Black Friday is the shopping season for offline supermarkets, but the changes brought about by the epidemic this year have caused a big change in their attitude. Offline supermarkets do not want too much offline traffic, which will bring huge pressure on their epidemic prevention and traffic diversion work , so supermarkets such as Walmart and Target have started to guide consumers' shopping needs to online or purchase in advance.

Under the influence of these factors, this year's Black Friday sales are bound to be much higher than last year's, so the inventory sold out during Prime Day should be replenished as soon as possible. Many sellers who have entered the warehouse in these two days have estimated sales and shipped goods before Prime Day started. This year's Black Friday and Cyber ​​Monday are also a sales peak season that cannot be missed, so you must seize it!

If you are replenishing your stock now, please note that the warehouse is very busy and chaotic recently. There are many problems with recent shipments, including cancellations and lost shipments. There are students in our group who have lost thousands of shipments and are now seeking compensation from Amazon.

In order to prevent this situation, everyone must prepare the order invoice just in case. Previously, Amazon's lost item claim only required the order voucher, whether it was an order form or something else, and the claim could be successful. However, recently, the order invoice must be submitted before the claim can be made , so the order invoice must be kept well!