introduce

Bol.com is a Dutch cross-border e-commerce platform and the largest e-commerce platform in the Benelux region (Belgium, the Netherlands, and Luxembourg). It was officially launched in 1999. Bol.com is the leading e-commerce retailer of books, toys, and electronics in the Netherlands, surpassing Amazon. Bol.com is an online marketplace and store that serves consumers in the Netherlands and Belgium, which means that it operates in a similar way to Amazon in that it sells directly to consumers, also accepts third-party sellers, and provides its platform as a marketplace where other online retailers can list products and sell.

Main business category

Books, Music, Movies and Games, Computers and Electronics, Toys and Hobbies, Baby and Children, Beauty and Health, Jewelry and Accessories, Sports and Leisure, Office and School, Home (Life) and Cooking, Garden and DIY, Pet Supplies

Main Features

Bol.com's operating model is similar to Amazon's, selling products directly to consumers and also accepting third-party sellers.

Bol.com has logistics services and a large distribution network in the Netherlands

Bol.com processes all payments, limiting financial risk

Commissions are divided by category, with a fixed ratio

Bol.com Seller Entry Requirements

The products sold are in the existing categories on the Bol.com platform

The products sold have EAN and ISBN

Can guarantee delivery within 1-8 working days

The seller has been registered with the Dutch Ministry of Commerce or the Belgian Trade Register for more than 10 weeks and has a VAT number

Agree to customer returns within 30 days

Able to respond to customer questions within 24 hours

Complies with bol.com platform standards

Sellers must be responsible for the products they sell. The products must be legal and the sellers must have relevant product certificates.

Customers can return products free of charge. This applies to large items.

Bol.com billing cycle is one month

Product pricing must be in line with market conditions

The seller is responsible for product information description and product pictures

Tip: Chinese sellers may not currently have a registration and tax number with the Dutch Ministry of Commerce

bol.com Registration Process

Step 1: Before opening a seller account, we need to register a buyer account on bol.com. The buyer account is the account we use as a customer to place orders on bol.com.

Step 2: Log in to your buyer account. In the Welcome drop-down menu, you will see "Seller Account", then click "Seller Account". Follow the prompts on the page and fill in the relevant information, including contact information, store name and bank account number.

Step 3: Check the information filled in the second step and click to agree to the website terms and register a seller account.

Step 4: bol.com will send an email to the registered seller, asking the seller to confirm the account registration again. The seller will then receive a letter with a confirmation code within 2 working days, which will be delivered to the seller's inbox. When the seller logs in to the seller account, bol.com will ask the seller to enter the confirmation code. At this point, we have successfully opened a seller account on bol.com, and then we can list products and start selling.

Historical Development

In 2011, Bol.com sold 17 million items and had a turnover of 355 million euros.

In May 2012, Ahold announced the acquisition of Bol.com, the most visited e-commerce website in the Netherlands, for 350 million euros.

In 2014, Bol.com achieved sales of more than 100 million euros and offered 9.8 million products to customers in the Netherlands and Belgium.

In 2015, Bol.com's annual revenue reached 730 million euros.

In 2018, Bol.com was voted the best retail brand in the Netherlands for the fourth time in a row.

Awards

Bol.com became the largest retail brand in the Netherlands in 2015.

In 2018, Bol.com was voted the best retail brand in the Netherlands for the fourth time in a row.

References

• 1. Detailed explanation of the registration process, store opening requirements and fees of bol.com, the largest e-commerce platform in the Netherlands: chinabrands [cited on 2018-10-09T16:00:00.000Z]
• 2. How is Bol.com, a Dutch e-commerce platform? Bol.com platform introduction, store opening process, and entry requirements: Sohu [cited on 2019-07-24T16:00:00.000Z]
• 3. The top 10 e-commerce companies in the Netherlands are released, Bol.com ranks first, and iDeal is the most popular payment method: Brand Clothing Network [reference date 2016-09-25T16:00:00.000Z]