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▲ Video account attention: cross-border navigation Recently, the domestic sports brand ERKE became popular for its 50 million supplies to Henan Province, and received unanimous praise from netizens. For a while, hot words such as "ERKE-style consumption" and "support domestic products" were popular on the entire Internet.
Cross-border navigation of the wild consumption of all people? Hongxing Erke products are also popular on Amazon! ##跨跨头条#跨跨电商#Amazon视频号It is learned that as of the afternoon of the 24th, the sales of Erke's online live broadcast room have reached 100 million, with a total sales volume of 612,900, a cumulative number of viewers of 148 million, a total number of likes of 428 million, and a peak number of online users reaching 870,700. ▲ The picture comes from the Internet In addition to the remarkable online sales, ERKE's offline stores are also very popular, with customers coming in an endless stream to support domestic brands. This new wave of "wild consumption" has also brought ERKE, which had faded out of the mainstream, back to life. Riding on this new consumption boom, Erke not only saw a surge in online and offline sales, but netizens were also surprised to find that its performance on the Amazon platform was also booming. Erke tops Amazon's new product list According to Amazon's new product best-selling list, ERKE's products topped the Amazon women's casual sports shoes new product sales list, and also took the second and third places on the list. It is understood that ERKE's Amazon official store launched these three products on April 28 and 29. However, it is worth noting that most of ERKE’s stores on the Amazon platform are new stores, and most of their products have very few reviews or basically 0 reviews. It can be seen that they have not been on the shelves for a long time, and their sales have suddenly surged recently. From this perspective, as a rising star on the Amazon platform, ERKE's quiet rise to the top of the new product best-selling list is inseparable from the high purchasing enthusiasm and extensive publicity of Chinese and overseas Chinese. Recently, a netizen who currently lives abroad posted on the forum asking about Erke's official sales channel on Amazon, supporting domestic brands. The netizen said that since Nike, Adidas and other well-known foreign brands have had problems with their stance on the Xinjiang cotton incident, it is basically impossible to find cheap and comfortable domestic brands abroad, and this incident also made him know the brand Hongxing Erke for the first time. However, since most of Hongxing Erke's products on Amazon currently have 0 reviews, it is impossible to confirm whether it is an official store. ▲ The picture comes from Douban Hongxing Erke is testing the waters on Amazon for the first time. Can it seize the opportunity to go further? Judging from the almost blank reviews and historical sales records of ERKE's products sold on Amazon, ERKE's business layout in the cross-border e-commerce field is still in its infancy.
The fact that it was able to make a name for itself in the cross-border e-commerce market for the first time was largely due to its sudden popularity in China , which increased brand awareness. Information about it could be seen everywhere on major social media. With the strong support of the Chinese people, the positive feedback on its performance spread from the domestic market to its overseas business. Therefore, from the rapid progress of Hongxing Erke on Amazon, we can see that traffic is a crucial part of the success of cross-border e-commerce. Although Hongxing Erke's operation on Amazon is not yet mature at this stage, it still has great development potential. In the long run, its business layout in the cross-border market will also help it expand its profit channels. In recent years, brand expansion overseas has gradually become a new trend in e-commerce. More and more domestic products have joined the race and gone abroad, leading the national trend in overseas markets. Among them are emerging brands such as Huaxizi and Perfect Diary, as well as classic old domestic brands such as Pechoin. Looking at all the Chinese products that have achieved remarkable success in overseas markets, their success is inseparable from the pursuit of quality and innovative technology and the precise positioning of development routes. Hongxing Erke has achieved remarkable results since its entry. It can be said that the sudden burst of traffic dividends in China plays an indispensable role. Therefore, the target audience is basically domestic enthusiastic people and overseas Chinese. How to seize temporary dividends and make corresponding development plans is also the key for Hongxing Erke to go further in the ever-changing cross-border market. What do you think about Erke topping the Amazon new product sales list? Feel free to leave a comment in the comment section~
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