What should I do if the listing is running out of stock?

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There is a widely circulated saying on Amazon: "What worries you is not that your products are not selling well, but that your products are selling too well and are out of stock."

Many sellers always feel very conflicted when a product they have worked so hard to create is about to be out of stock.

But there is no other way. If out of stock is inevitable, we can only accept the reality. After all, no seller has never experienced out of stock. While accepting the reality, the best attitude should be to be able to make some changes according to the circumstances.

Let’s talk about out-of-stock today. First of all, what impact will out-of-stock have?

1. The most direct one is that when a listing is out of stock, after a new batch of inventory is replenished, there will often be a decline in sales and ranking. Sometimes it will even cause a sharp drop in ranking, hovering at a low level for a long time. No matter how hard you try, you can't return to the level before the out-of-stock situation.

2. Another important impact is that if the listing has been advertised before and after it is out of stock, the overall performance of the in-site advertising after a new batch of restocking is put on the shelves will often be much worse than before it was out of stock. With the same budget and bidding, the exposure, clicks and conversions of the ads will be much worse than before.

How to deal with out-of-stock situation, there are two situations:

1. Before the stock runs out

1. As the existing inventory gradually decreases, gradually increase the product price

However, we must adhere to the principle of "small steps and multiple times" in price increase. During the price increase process, we must observe sales and rankings. If sales and rankings are significantly affected, we must also make appropriate adjustments.

The overall price increase should not be too large. Generally speaking, after several price increases, it can be 30%-50% higher than usual. If the price increases higher, it may affect store safety and cause dissatisfaction among consumers, leading to bad reviews, which is not advisable.

2. If the product is out of stock and the next batch of goods is about to be put into the warehouse and put on the shelves, and the out-of-stock time is within a week, you may as well sell your own listing at a high price.

If the out-of-stock period between the two batches of goods is short after evaluation and calculation, you can sell the listing at a high price to ensure that the listing remains online. The reason for selling the listing at this time is two-fold:

(1) If you do not follow the sales, after the listing is out of stock, it may be picked up by some unscrupulous sellers as a zombie listing and tampered with. This situation will cause many troubles in the creation of the listing.

For the listings that the seller has copied, the SKU is different, but the ASIN is the same, and it is shown that the ASIN is on sale, so it will generally not be picked up as a zombie ASIN;

(2) The reason for following the sale at a high price is to reduce the number of orders for the self-delivered SKUs being followed, and to use the extra price received as the cost of creating multi-channel delivery orders after placing the orders, thus balancing one's own costs. In the case of following the sale at a high price, my suggestion is to pay about $5 higher than the FBA SKU.

However, it should be noted that if the interval between two batches of goods is too long, do not follow the trend of selling by yourself. If you cannot keep up with the time limit, it will often affect the performance of the account.

2. After the stock is out of stock

If a product is out of stock and restocked products are now in stock, what can we do to re-stimulate the link?

1. Off-site discounts, FB off-site volume and deal websites are used. If resources are insufficient, find a service provider to ensure stable orders every day. If the number of on-site orders is insufficient, you can make up for it by increasing the volume. Cooperate with evaluations to dilute the rate of leaving comments, and the ranking will gradually rise.

2. Review, use the previous words as keywords to search and place an order. Foresighted people should arrange 5-10 reviews in the FB review group before the product runs out of stock. Depending on the sales volume, after the product is replenished, gradually post reviews. It is best to include pictures and videos to increase the activity of the page. (Reply to the review in the background, and you can receive 100 free FB review groups)

3. QA: During the out-of-stock period, QA still needs to be arranged (mainly answering and asking questions to existing Qs). After the goods are put into storage, one group of QA can be arranged every day.

4. Increase coupons, build promotion levels, increase the number of single purchases, increase sales conversion rate, and link to existing hot-selling products (depending on the store structure)

5. Increase advertising investment, automatic (increase bids for precise matching and similar products), manual (increase bids for previous keywords), budget increase by 20%

6. LD BD and other platform activities