What are some Amazon discount codes that you tend to overlook?

Quickly promote the 13th article outside the site

Setting a money off discount is a commonly used tool on Amazon. Whether it is promoting new products, clearing inventory or attracting off-site traffic, it can greatly increase conversion rates.

1. The display on the front desk is as follows:

The first box is a coupon, not a promotion.

The second box is the regular promotion

The third box is cross-promotion

2. How to set a discount for a certain amount of money ?

To set a discount, first enter the seller backend. In the US site, select "Manage Promotions" from the "Advertisements" drop-down menu to enter the following figure.

For the UK site, select "Manage Promotions" from the "Inventory" drop-down menu.

After entering the above page, click Create Promotion to enter the Purchase Discount (Percentage Off) Promotion Rules Setting Page

There are three steps to setting promotion rules:

STEP 1: Set up the promotion method (Conditions) and fill it out according to your actual promotion activities.

Step 2: Setting of activity time (Scheduling);

Step 3: Set additional options.

3. Promotions tend to overlook small details

1. The difference between Single-use/ Group/ None:

"Single-use" is a long unique code that cannot be used again after it is used once.

"Group" is a short code setting. One code can be reused by N different customers.

"None" means that the discount will be automatically deducted during settlement without the need for a discount code.

2. The difference between Preferential and Unrestricted:

Preferential: For multiple preferential special codes, the most powerful promotion will be applied

Unrestricted: A mix of all unrestricted codes without any restrictions

Case

Xiao Wang sets a 30% promotion for product A, using the code type of "group" and an activity period of 8.7-8.20. Later, he found that not many people used the coupons, so he wanted to increase the promotion and set a 40% promotion from 8.15-8.30. If a customer receives two codes at the same time and uses them within a limited period, will the results be the same if he chooses preferential or unrestricted?

Analysis:

If you choose the preferential type, you will be offered the most favorable promotion, which is a 40% discount.

If you choose the unrestricted type of discount, it will be superimposed, and you will enjoy a 70% discount

4. The pitfalls of discounts

1. Misunderstanding of “One redemption per customer”

Due to the complexity of Amazon's backend operations, many sellers suffer heavy losses due to a small negligence during the settings.

For example, take the following seller’s case:

For the purpose of evaluation, I found a reviewer on Facebook and gave him a single code of 99% off. When I was doing the discount, I paid special attention to the system automatically checking "One redemption per customer". I thought it was foolproof, but the next day I found that the reviewer bought 5 products in one order and all of them were sold at 99% off the price. Here is a screenshot:

"One redemption per customer" means that a customer can only place one order. However, there is no limit on the quantity of one order, so the customer directly placed 5 orders.

Fortunately, the customer set the maximum purchase quantity to 5 at the beginning, otherwise there would be nothing we could do if the inventory was sold out.

The best solution is: don’t use the 99% discount, but use the full discount amount for evaluation.

Or set a maximum purchase quantity for the listing.

2. Discount code stacking:

Coupons and coupons can be stacked, promotions and promotions can be stacked! Coupons, promotions and deals can also be stacked at the same time!

Examples:

At that time, I wanted to take advantage of the popularity of Prime Day to clear the inventory, so I set up a 40 % coupon and a 20% promotion on the site, and set it to be invisible on the front end. At the same time, I posted it outside the site, which was equivalent to a 60% discount. Later, because there were many people who received the coupons, the coupons were automatically closed when they exceeded 80%. At that time, I thought it was an Amazon bug because many people on the forum reported that the coupons were delayed in display or automatically closed during the Prime Day. I set a new coupon of 40%. As a result, some customers received 3 discount codes and used them at the same time, resulting in a 100% discount. The next day at work, I saw more than 20 orders and was very happy. Later, I checked and found that almost all of them were free orders.

NO T E: Even if you turn off all promotions, the discount will still be valid for those who have received the coupon but have not used it within the validity period. At this time, you need to increase the price appropriately or close the listing to avoid greater losses.

5. How can I use the promotional code?

Promote new products : Offer a 20%-30% discount on new products to break even.

Suggestion: When setting the discount type, choose a dollar amount discount for high-value products and a percentage discount for low-value products.

Clearance : Products discounted by more than 50%

Off-site order placement : follow the settings below:

above!