How to cooperate with YouTube celebrities?

Now the Internet has shifted from text marketing to video marketing. Short video marketing is one, and internet celebrity marketing is another.

The domestic short video is TikTok, while foreign short video marketing has not yet developed. It is mainly Tik Tok from Toutiao, which can be regarded as the international version of TikTok. It currently has 2 billion users worldwide, but there is no monetization channel yet.

Influencer marketing has now gradually evolved into live streaming by influencers selling goods, which is quite popular in China. The more popular video marketing method abroad is still influencer marketing on Youtube.

The video at the beginning of the previous article is a classic case. Clolox collaborated with an internet celebrity to shoot an advertising video for a water filter kettle. Eventually, the brand’s search rate increased by 2000% . With more traffic, conversions are naturally inevitable. If you are interested, you can click the link below to take a look.

How to find celebrity reviews on Youtube? (Part 2)

The first two articles mainly talked about how to find influencers suitable for your products, how to get in touch with them, and also introduced some tools that can improve efficiency and quality.

So, after we get the contact information of the influencer, how should we cooperate with them?

1. The first impression is very important for the first email. (Avoid being too long)

After we found a lot of contact information for influencers, we sent them emails, but they might not reply. It's like when you receive a call from a stranger, you might think it might be a scam, right? And they are also very busy, and you might not be the only one looking for them to work with.

So the content of our email should be as simple and direct as possible, and we should write some praises about his (her) video. The purpose is to show the purpose and break the deadlock, so that he can trust you.

Our first email is especially important because it determines whether we can cooperate. If the other party does not reply, then there is basically no chance. And if you send too many emails to him, you may be blacklisted.

Here is a template:

Hey, [Influencer Name] – I love your video in youtube [mention source] ! Especially that [a random piece of content that the influencer has shared before] you shared. [insert a lightening emoji] I have a good product following and I want to cooperate with you . Let me know if you're interested! (add a product link)

2. The second email exchanges each other’s values.

If we receive a reply to our first email, then we can be sure that the influencer is also interested in our product, otherwise he would not reply. Remember, the probability of reply is usually very low, so be prepared, so don't be discouraged even if there is no reply, send more.

First of all, we need to understand our purpose. For example, are we just trying to increase the conversion rate of the product, or are we planning to shoot a main video for the front page? The former is what I want to talk about, and the latter is also possible. I talked to a friend before. She found a YouTuber and gave her a product worth more than 200 US dollars plus a little commission. The video she shot was better than that of the professional photographer of their company, and the model was a foreigner, which saved a lot of money.

Then the next email needs to reflect our value, and then ask the other party what value they can provide.

The value we can provide:

1. Free samples, and commission can be added for low prices.

2. Share some coupons with the fans of influencers. The influencers will definitely be touched. Of course, this will also help our products increase the conversion rate.

3. If our product is attractive enough and the market is large, it can also help him increase video exposure and the number of fans.

Next, we can exchange some of each other's values. We can ask, can the product link be placed below the video? Can the product name and brand name be placed in the title? What is the approximate time of the video's release?

Note that your attitude should be tactful.

3. Measuring the effect

When a video is released, how do we measure its effectiveness? The number of viewers is an important indicator, but what is more important is whether the audience is really interested in the video .

We can use bitly.com to create a short link, which can track the number of clicks on the link , so that we can better judge the effect of each celebrity's promotion .

In addition, our indicators for measuring effectiveness also include conversion rate. How do we measure it?

Providing a coupon code can solve this problem very well. Providing a coupon code can better track and calculate the ROI of marketing and the effect will be faster. If your brand is not very well-known, the coupon code can help some hesitant customers make purchasing decisions.

Not only that, the celebrity will also work harder to promote you because he will feel that he has truly gained some benefits for his fans.

4. Optimize SEO

Since the video itself cannot be captured by the algorithm, Youtube can only capture keywords through titles, descriptions, and introductions. If you observe many well-made videos, you will find that SEO plays a big role in them. Therefore, SEO is extremely important here.

The previous requirement for influencers to leave the brand name and product name of the product in the title and description is for SEO search engines, thereby increasing the video link weight and brand exposure.

Furthermore, the weight of the video link can also be increased through advertising.

The more you share, the more you learn!