What is As Seen On TV? As Seen On TV Review

As Seen On TV is a generic nameplate for products sold on televisions in the United States that were sold by direct reply mail order via a toll-free telephone number. In 2015, a new company, As Seen On TV, was formed and launched as a multi-vendor marketplace allowing manufacturers and sellers of television products to sell their inventory through the website New Easy.

About As Seen On TV

As Seen On TV is equivalent to a logo. As Seen On TV is a TV shopping channel that sells many products, including kitchen, household, automotive, cleaning, health and beauty products, sports and fitness products, books, or children's toys and games, etc., which are basically OEM products. Now you can see the products of As Seen On TV on Amazon.

Notable marketers of As Seen On TV products include As Seen On TV, Inc., Time-Life, Space Bag, K-tel, Ronco and Thane, as well as retail stores and online stores that specialize in selling As Seen On TV products.

As Seen On TV's goal with the New Easy website was to reboot the way television products were sold online and combine a print catalogue with a technology-enabled online marketplace.

Reason

Before a product is released to the market, manufacturers will conduct a lot of user testing to understand user preferences. Therefore, if a manufacturer decides to invest a lot of money in advertising a product, potential buyers can reasonably infer that the manufacturer has good reason to hope that consumers will like it, otherwise, investing a lot of advertising money is not worth it. In this way, it is not surprising that many manufacturers want customers to notice their products by advertising on the most expensive media - television.

Amazon related

1. Background: In Amazon's Best Sellers and New Releases rankings, there is a category of products that have almost no signs of preheating, but have become popular in an instant, occupying many of the top positions on Amazon's sales list with high prices and high profits. A more detailed analysis shows that these products often have the same label - "As Seen On TV".

2. Reasons: American TV programs are similar to those in China. There are special TV shopping channels. The daily programs are repeated at a high frequency for a long time for some very novel products. The creative products during boring time will inevitably inspire people's longing and yearning for these products. Although there is a "Call Now" reminder in TV shopping programs, the prices in the programs are generally higher. Therefore, many buyers will follow TV commercials to turn to shopping platforms such as Amazon for search and comparison. After searching and comparing, an online shopping hit is born instantly.

3. Sellers should consider whether there is infringement: As Seen On TV products should be divided into two categories:

(1) One type is products that have existed on the Amazon platform for a long time. These products are very likely to have been patented by the original right holder. In this case, sales at this time may be subject to complaints from the right holder. Many sellers have encountered this in previous operations. Therefore, these products are items that should be avoided.

(2) For sellers who frequently browse the Best Sellers list to look for opportunities for hot products, they will definitely be able to find some As Seen On TV products that have not appeared in the past but have suddenly become popular recently. These products are generally products that have just become popular recently. Considering that the general patent application cycle takes about a year, such products often do not have owners who have full patents. Sellers can confirm and verify and follow up quickly, and they may be able to catch a hot product.

4. Conclusion: In any case, As Seen On TV's products are not the "right way" to operate. If the rhythm is right, you can certainly make a quick buck, but if you are slow to follow up, you may just catch the tail. Even more, if a large number of sellers rush in, the bloody price war may leave the sellers bruised and battered without gaining anything. Therefore, sellers should be cautious when choosing As Seen On TV products.