Home Depot's 2023 optimization priorities: delivery speed, mobile apps, and search matching

It is learned that according to foreign media reports, Home Depot is investing in many aspects, including its logistics supply chain, mobile applications and website search experience. As the investment continues to increase, Home Depot has seen significant improvements in its delivery speed, application downloads and search relevance.

Home delivery orders increased, indicating faster delivery

It is reported that more and more Home Depot customers are choosing home delivery services, which are gradually replacing in-store pickup services. Data shows that in the fourth quarter of 2022, 45% of Home Depot's online shopping orders were completed through in-store pickup, a decrease of 5% from the previous quarter.

Brown, senior vice president of Home Depot's technology department, pointed out that Home Depot customers are experiencing some changes, from "online shopping and in-store pickup" to "online shopping and home delivery."

Brown believes that as Home Depot invests more in its supply chain and speeds up delivery, more and more customers are using home delivery services. In addition, relying on its 2,300 stores to store products closer to customers, merchants spend less on the last mile of delivery.

Among the TOP1000 online retailers in North America released by DigitalCommerce360, Home Depot ranked fourth in sales.

Mobile app user engagement and downloads increased

According to Home Depot, more and more consumers are choosing to use their mobile devices to visit HomeDepot.com or shop through its mobile app, which enables consumers to compare prices and get more product information by scanning product QR codes when shopping in-store.

Downloads of the Home Depot app have been up over the past year, as has user engagement. The company declined to share details but said many metrics are trending positively.

Optimize keyword search relevance

It is reported that Home Depot is also adjusting its software algorithm to display different search results for the same search term for different types of consumers in order to better match consumer demand.

For example, when different customers search for the keyword "shingle," it may mean different needs. For example, a do-it-yourself customer may need a small quantity of roofing work for a small-scale project, while a Home Depot professional allowance customer may order in bulk for a large project.

Search results will also push complementary products based on customer needs, such as roof vents and other materials needed to install tiles. Home Depot is continuing to optimize its search relevance to enhance the customer online shopping experience.

Editor✎ Ashley/

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