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There are less than four months left until the results of the 2024 US election are announced. Trump was assassinated, Biden withdrew from the election... As of now, the "horse drama" of this election is far from over. According to foreign media reports, on July 21, local time, Biden officially withdrew from the 2024 US presidential election and issued a statement saying that he would support Harris' candidacy. Since the US election situation almost represents a barometer of Sino-US trade, the direction of the election has once again attracted the keen attention of cross-border practitioners. Given that the previous assassination incident has increased Trump's chances of winning the election, the article "Trump was shot! Will peripheral products become a hit?" briefly discussed that "If Trump wins the election, it will have an impact on the cross-border e-commerce industry in terms of tariffs, exchange rates, and TikTok-related issues ." However, as of 11 a.m. on July 22, the latest data from the prediction platform Polymarket showed that Trump's chance of winning the election dropped to 64%, Harris's chance of winning rose to 29%, and Biden's chance of winning has returned to zero. Until the last minute, it is still difficult to know who will be the final winner. Therefore, in addition to paying close attention to the direction of the election, cross-border sellers are currently considering more business opportunities that can be tapped under this hot topic. The situation of the US election is always affecting the cross-border e-commerce market. The sudden assassination of Trump last week has made the related T-shirts popular on major e-commerce platforms at home and abroad, becoming a well-deserved "top-tier" product. According to the search trend of the Top25w hot search tool, in the past week, the search volume of keywords related to Trump on Amazon's US site has soared, with the keyword "trump shirt" having the most obvious increase. One of the T-shirts, which was launched on July 14 and printed with "Trump assassination photo", quickly topped the BSR of its category on Amazon US. Public data shows that in the past month, more than 10,000 pieces of the product were sold , with a score of 4.3 (out of 5). ▲ The picture comes from Amazon US Not only that, the investigation found that Trump-related T-shirts dominated the Best Sellers list of "Women's Novelty T-Shirts", a women's clothing subcategory on Amazon's US site: among the top 50 products, more than half were related peripherals. It is also worth mentioning that due to Biden's withdrawal from the election, the ranking of T-shirts related to Harris' candidacy also rose rapidly on July 22. One of the T-shirts printed with the word "Kamala" directly topped the BSR of "Men's Novelty T-Shirts" and ranked second in the BSR of "Women's Novelty T-Shirts", with sales exceeding 200 orders. ▲ The picture comes from Amazon US As of press time, these two products ranked first and second on the Best Sellers list of novelty clothing category on Amazon's US site. Trump-related T-shirts still have the upper hand in the rankings, while sales of Harris' other peripheral T-shirts are also growing rapidly. ▲ The picture comes from Amazon US It has been observed that since the beginning of the US election, due to Trump's high approval rating, searching for related keywords on Amazon US has shown that many Trump-related peripheral products are hot-selling , mainly T-shirts, cups, hats, stickers, flags, etc. Among them are funny Trump flower pots and Trump rubber ducks, both of which have sold over a thousand. In addition, on other e-commerce platforms with the United States as their main market, there are also many cross-border sellers with keen business sense who have seen a surge in orders. Data from Dunhuang.com shows that since January this year, the monthly transaction volume of election-related products has continued to grow by more than 40%, with the month-on-month growth rate in March exceeding 110%. Most of the sellers are from Yiwu. The above data clearly show that as the US election continues, the radiation effect of its surrounding areas and various emergencies has successfully boosted multiple related categories, injecting vitality into cross-border e-commerce sales. However, in the face of this business opportunity, while a group of sellers are considering entering the market, another group of sellers pointed out that although the hot sales trend of its peripheral products may continue for some time as the US election progresses, the sales risks it contains should not be underestimated. As mentioned in previous articles, using the image of Trump's assassination to make peripheral products poses the risk of infringement: image rights and copyright. Some domestic e-commerce platforms have also removed some related peripheral products from their shelves. However, as of press time, there are still many related products on sale on overseas e-commerce platforms such as Amazon and TikTok Shop. Therefore, many cross-border sellers want to continue to participate with the idea that "the law does not hold everyone responsible." However, in fact, in addition to the risk of infringing on publicity rights and copyrights of works, the use of Trump-related words also carries the risk of infringement. After investigation, it was found that the word "Trump" had already been registered as a multiple word trademark in the United States by Trump himself through his company DTTM Operations LLC, covering categories such as clothing, furniture, and desktop accessories. Nowadays, e-commerce platforms such as Amazon are paying more and more attention to intellectual property rights. In addition, Amazon has previously scanned for infringing words. Some sellers believe that even if Trump himself does not pursue the matter, there is still a risk of infringement and removal of the listing or product using "Trump". As of press time, there has been no news of Amazon's related products being removed from the shelves. However, we would like to remind everyone that in the face of business opportunities brought about by such emergencies, while pursuing profits, we must also pay attention to related issues such as intellectual property rights to avoid falling into the vortex of infringement. What do you think about this? Welcome to discuss in the comment area~
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