What is Farrell 3suisses? Farrell 3suisses Review

introduce

3SUISSES International Group is a French group with an international background. It has made achievements in five different fields: textiles and household goods, cosmetics, office supplies, financial services and corporate services. It relies on two major sales channels: mail order and website sales. It has become the leader in the world's mail order industry.

idea

3SUISSES Farrell's brand concept is fashionable, modern and feminine. It creates romantic French fashion for young women who love life and leads the French charm this winter.

develop

The Farrell website was founded in 1932 by the French 3SUISSES mail-order company.

In 1936, the company had 100 employees, which grew to 238 in 1938. The company settled in Belgium in 1934 and the Netherlands in 1938.

In 1969, a photo of a woman wearing trousers appeared on the cover of the 3 SUISSES catalog, causing a great sensation because women on the street at that time all wore skirts. In the same year, a modern wool production line was established in Belgium.

In 1974, 3 SUISSES's turnover in France exceeded 1 billion francs for the first time.

In 1991, 3SUISSES provided customers with a new service: 24-hour telephone ordering, with 1,300 items in the mail order catalog, and 24-hour door-to-door delivery. In the same year, 3SUISSES International Group entered the Portuguese market and acquired the Portuguese mail order group UGI.

In 1995, a new ordering method was launched on the Internet.

In 2013, it was acquired by the world's second largest online retailer Group.

Chinese History

In 1997, the company launched its Chinese market and used “法瑞儿” as its Chinese brand name.

In 1999, 3Suisses China's website was officially launched.

In 2007, 3 Suisses opened its Shanghai Fashion Showroom, providing one million Chinese customers with

In 2008, we expanded our product line and collaborated with world-renowned French designer Lolita Lempicka

In 2009, it entered the Chinese retail market and opened official flagship stores on Tmall and JD.com.

By the end of December 2009, a total of five retail stores were opened in three cities in China, namely Shanghai, Nanjing and Hangzhou.

References

• 1. 3Suisses Farrell enters the Chinese retail market: NetEase [cited on 2010-01-18T16:00:00.000Z]