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After more than two months of a long off-season, Amazon sellers have finally heard the clarion call of a potential explosion in orders. Recently, Amazon officially announced that the second Amazon Prime Member Autumn Sale will be held from October 10th to 11th , which has caused many sellers to start preparing for it in the hope of ushering in growth opportunities in this big sale.
But at the same time, under the law of "doubling the impact during peak season", Amazon has once again set off a wave of store closures.
As we all know, during the peak season and on the eve of promotion days, Amazon will tighten its review of accounts. What's worse, some accounts may be held accountable by Amazon later and have their accounts blocked due to old debts. It was learned that a seller recently reported that six of his stores were blocked by Amazon overnight, and all ASINs were automatically deleted. The trigger was suspected to be the "suspected infringement" record that had been dealt with in April. ▲ The picture comes from the seller’s disclosure Amazon stated in the email that this action was taken because one or more of the seller’s product information violated Amazon’s intellectual property policy, and a notice had been sent to remind the seller of the above issues. The seller said that his store had a record of suspected infringement in April, but after the subsequent handling, he was still able to sell normally . It was not until Amazon's revenge that all six stores were closed and all inventory was deleted. For this reason, the seller also opened a case to consult the customer service and received a clear reply: as long as the account status has indicated infringement and there is a record of infringement, there is a chance that the store will be closed. Under this post, many sellers are not surprised by the number sweeping incident on the eve of Amazon's peak season: "This time of year is always the peak period because it's almost the Christmas season." "It's almost peak season, so we have to close some of them. Isn't this a common practice?" Some sellers also pointed out that Amazon’s “revenge” this time is not just aimed at accounts with infringement records: "I heard that the refurbished links were also blocked. They have to do this before the peak season." “Amazon has recently swept up a lot of accounts that copycat sell products.” From the above, it can be seen that Amazon is tightening the review of accounts recently. This also warns all sellers to pay more attention to the health of their accounts, clean up violation records in time and avoid illegal operations to avoid missing out on this autumn promotion. However, it is worth noting that on the eve of this autumn sale, Amazon sellers have not completely received no good news.
It is learned that recently, many sellers have discovered that Amazon has launched a new feature: in the background advertising campaign settings, you can reserve time to increase the premium. ▲ The picture comes from Zhiwubuyan It is reported that by "adding schedule rules", Amazon sellers can increase bids during high-traffic periods or within a specific date range, and the system will adjust the application of preset rules based on the seller's bidding plan and ad position. ▲ The picture comes from Zhiwubuyan As we all know, product pricing is a key factor affecting product selection and consumer engagement, and Amazon's sudden revision will undoubtedly have a significant impact. Therefore, once the news was released, it caused heated discussions among Amazon sellers: “This is moving more and more towards AI. Will it develop to the point where advertising can be managed and delivered just by setting a target?” “It seems that the purpose of time-sharing price adjustment is to spend advertising costs during the peak sales period. Now that Amazon has publicly launched this feature, everyone is worried that the budget will be quickly spent during a specific period of time, and sellers will be forced to invest more budget.” “Can bidding adjustments really be left to the Amazon system? I’m not sure.” Based on discussions among sellers, although this new feature has the convenience of automated bidding management, most sellers seem to be uneasy about Amazon's revision. However, it is worth noting that, as of press time, this feature is only available to sellers on some US and Canadian sites: "The ads on the US site are now showing up, but they are grey and still under testing. They can't be opened. Maybe someone put them up first." “I don’t see this on either of my accounts. Is it in the campaign settings?” "It may still be in testing. I have it, but when I asked some sellers they said they don't have it." Based on this speculation, this function is still in the testing stage and may be updated in the future . It is still unclear what form it will take in the end, and we will continue to pay attention to it. As the saying goes, “When a car reaches a mountain, there will always be a way; when a boat reaches a bridge, it will naturally straighten itself.” In response to Amazon’s recent series of revisions, sellers do not need to be too anxious. Just follow the platform changes and make timely adjustments. Always keep in mind compliance operations, and you will eventually stand out in the overseas competition.
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