Starting from September 30, 2024, Amazon officially announced that it will launch a new compliance process experience in phases , aiming to reduce the risk of listing removal due to compliance issues, and launched a new [Early Compliance Process].

This change has a significant impact on sellers’ daily operations, especially for categories involving restricted goods, product safety, and food safety.

Specific requirements for the early compliance process

In the process of creating a new product listing, sellers need to upload relevant compliance information first and ensure that these materials pass the review or appeal before the listing can be officially launched.

**If the compliance review fails, the listing will not be published.

**This change is mainly for the following categories of products:

a. Restricted products (such as certain chemicals, weapons, etc.)

b. Product safety (products involving consumer safety)

c. Food safety (especially for sellers of food and health products)

>> US site:

>> European Station:

It is worth noting that this process only applies to new listings, and existing listings are not affected for the time being. In addition, sellers can submit compliance documents simultaneously through single upload, batch upload, API access, etc.

Many sellers may feel that the newly added process undoubtedly increases the complexity of listing new products. Especially for some small and medium-sized sellers, this seems to increase the difficulty and time cost of operation.

But in fact, this change has more advantages than disadvantages in the long run .

Conducting compliance audits in advance can not only help sellers avoid the trouble of listings being suddenly removed from the shelves later, but also avoid potential problems such as inventory backlogs and declining sales.

The peak season has arrived. If you are a seller and need to increase the conversion rate and exposure of your Listing links, you should improve the overall weight and conversion rate of your links.

Rather than encountering review issues after a new product has been sold for a period of time, it is better to make adequate preparations before going online to ensure that the listing can run smoothly.

In order to better adapt to the new compliance process, sellers need to prepare the following items in advance:

a. Relevant certification and qualification certificates of the product (such as FDA certification, CE certification, etc.)

b. Complete and clear product description and classification to ensure that it will not be mistaken for restricted goods

c. Communicate closely with suppliers to ensure they can provide the required compliance information in a timely manner

Without the support of these materials, the listing will face difficulties in going online, affecting subsequent sales plans.

Benefits to compliant sellers

As many experienced sellers have pointed out, instead of worrying about the complexity of the review process, it is better to make adequate preparations from the beginning, so that you can win more market opportunities in the later competition.

Looking ahead: Amazon's compliance strategy becomes stricter

This new compliance process is just part of Amazon's future development strategy.

As the global e-commerce market becomes increasingly competitive, Amazon’s compliance requirements for sellers will only become more stringent.

Compliance operations have become a necessary condition for the long-term survival of the platform , and sellers need to adjust their strategies in a timely manner to adapt to new regulations.

In short, early compliance is not an obstacle, but a tool to help sellers reduce subsequent troubles .

In the face of the upcoming big promotion season, it is recommended that all sellers prepare in advance to ensure that their products can pass the review smoothly and stand out in the fiercely competitive peak season.

🔥Final reminder : Although the new regulations seem to increase the difficulty of the listing process, if sellers can plan ahead and follow Amazon’s rules, they can not only reduce operational risks, but also further enhance their competitiveness on the platform!