What is Part Finder? Part Finder Review

Part Finder is a new feature in Amazon's image search. This feature is mainly for parts identification and is for Amazon buyers.

About Part Finder

"Part Finder" can identify more than 100 types of parts. Specifically, depending on the different subdivisions and sizes of the parts, the number of parts that can be scanned and identified can reach thousands or even tens of thousands.

But Part Finder can currently only help users find some fasteners, namely screws, nuts, bolts, and washers. Amazon said the feature will soon be expanded to other replacement parts.

Development

Part Finder was developed by Partpic, a video search engine company acquired by Amazon in 2016.

source

The new Part Finder feature comes from A9, a company owned by Amazon. The company's A9 algorithm is the core algorithm for Amazon's product search ranking and product evaluation ranking. It is also a decisive factor in the seller's product conversion rate. Many sellers have racked their brains to study the A9 algorithm, but the company's A9 algorithm is still very mysterious.

use

Part Finder is very simple to use. It is not a standalone application, but a feature that can be accessed by opening the Amazon application on the iPhone. Users only need to open the Amazon mobile client, select the camera icon in the upper right corner, and then click on the bottom of the screen and select "Part Finder". For example, if a consumer wants to buy a part such as a screw, but does not know its model, he only needs to turn on this new feature, and then the camera will automatically identify the screw. In order to improve the recognition accuracy, the application will prompt how to place these parts to obtain more accurate search results.

After identification, the system will also display more detailed classification options based on the identification results, such as whether it is a flat-head screw or a cross-head screw, a wood screw or a self-drilling screw, etc. Consumers can then directly purchase the products they need based on the identification results.

Impact on sellers

Currently, the new feature Part Finder has been integrated into the Amazon shopping application. This new feature enables consumers to find various parts online more conveniently, attracting more convenience-seeking consumers to buy related products on Amazon. Sellers of related categories on Amazon are expected to achieve a new wave of traffic and sales growth with the help of this feature.

User response

Some people question whether the "Part Finder" function relies more on the matching technology of the software itself or on user input to filter information. But in any case, this function does make it easier for people to find various parts online.