What is Web power? Web power review

1. Introduction

As an omni-channel intelligent membership marketing service provider, Webpower has been rooted in China for more than ten years and has always paid attention to the multi-dimensional marketing needs of enterprises, continuously outputting various innovative, cutting-edge and effective marketing products and services.

In 2018, Webpower launched the "Smart Marketing" system to create a marketing closed loop for enterprises from omni-channel data connection (SCRM), marketing automation (Marketing Automation), multi-dimensional data analysis (BI) to scenario applications and customized development.

Webpower currently provides professional marketing services to 10 major industries including retail, IT, tourism, aviation, exhibitions, and finance, using technology to drive marketing and deeply tap into member value for enterprises.

II. Honors

In 2006, we entered China and took the lead in launching localized service concepts, seizing the market lead.

In 2012, won the "Best Email Marketing Service Agency"

In 2013, Webpower China won the TopDigital 2013 China Outstanding Digital Marketing Agency Award

In 2016, Webpower China officially passed the ISO9000 quality management system certification

In 2017, Webpower's marketing automation product JOURNEY won the gold award of "Best Marketing Product Innovation Award" of Meihua.com

【Royal Caribbean】Multi-channel linkage to create the most IN member day won the bronze award of "Best Interactive Experience Marketing Innovation Award"

In 2018, Webpower released the new DMARTEC smart marketing platform and won the gold award of "Best Marketing Product Innovation Award" of Meihua.com

In 2019, Webpower's case study: The establishment of Chando SCRM Center to empower online and offline precision marketing won the silver award of "Best Marketing Innovation Award" of Meihua.com

Webpower case: LensPoint interacted deeply with members, making fashion professionalism popular among the people and won the bronze award of "Best Interactive Experience Marketing Innovation Award" of Meihua.com

In 2020, DMartECH Smart Marketing Platform won the TopDigital Innovative Marketing Tool Gold Award

3. DMartECH Marketing Automation Platform

Connect user touchpoints across the entire domain, achieve a close integration of data and scenarios, and create a marketing closed loop from omni-channel data connection, marketing automation, multi-dimensional data analysis to scenario applications.

Marketing Automation

Grasp the key moments and implement uninterrupted automated operations around user scenarios

Multi-touchpoint automated marketing journey planning

Capture business opportunities across the entire network, grasp dynamics in real time, and improve sales conversion rates

Material creation center, a highly efficient creative tool in the era of beauty justice

Global data interoperability

Omni-channel data center, accumulating core data competitiveness

Extend from any online touchpoint to build a more three-dimensional user profile

Integrate with the company's existing systems to make more valuable marketing explorations

Use data to drive business and find the right users

Data Deep Insight

With the help of scientific modeling, we can find professional analysis perspectives to help business decision-making

A freely assembleable data dashboard that quantifies experience and wisdom into multi-dimensional indicators and data models for visual presentation

User analysis, sales analysis, and combination analysis need to further combine the analysis results to generate new insights

Full touchpoint interaction

Where the users are, there are communication and experience

WeChat marketing helps acquire and retain customers on mobile devices

Email marketing, drag-and-drop editor + a large number of template libraries

SMS marketing, text message + MMS rich media

Other channels: APP push, smart customer service, etc.

Enterprise Control

Adapt the permission management system of the company's entity structure to ensure account security

Multiple solutions are available to adapt to information sharing/isolation between departments and simplify the approval process

Protect the rights and interests of data subjects and reduce excessive marketing

Ensure that multinational companies and overseas companies comply with GDPR

4. Industry Solutions

In view of the characteristics of each industry, with the help of DMARTEC marketing automation platform and the service experience of the marketing consultant team, we focus on the multi-dimensional marketing needs of enterprises and tailor a full set of innovative, cutting-edge and effective digital marketing solutions.

1. Retail industry solutions

It allows retail brands to gain deeper insights into the individual needs of members, thereby reducing marketing costs and creating higher sales for the brand.

2. Industrial Manufacturing Solutions

Using technology to help companies identify and follow up key decision makers in a timely manner, shorten the order cycle, improve conversion rates, and make the company's customer acquisition and retention work more efficient.

3. Software service industry solutions

Based on technology and innovation, it has both the rapid response capability of technical services and the localized operation capability, helping enterprises to establish their own industry position in the fierce market competition.

4. Tourism Industry Solutions

The user data of tourism enterprises scattered online, offline and in the systems of channel partners are centrally managed using the SCRM member marketing system, so as to timely understand and respond to user needs, effectively segment user groups for personalized marketing, and improve user satisfaction and loyalty.