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Madame Curie said: "The weak wait for opportunities, the strong create opportunities." This is truly a true saying. I read a story about Dr. Lin Yutang: "One day, a gentleman invited the famous American writer Pearl S. Buck to a banquet. Mr. Lin Yutang was also invited, so he asked the host to put his speech next to Pearl Buck. During the banquet, Pearl Buck knew that there were many Chinese writers at the table, so she said: 'Why don't you offer your new works to the American publishing industry? I am willing to introduce them.'" At that time, everyone at the table thought it was just an ordinary perfunctory speech and did not pay attention to it: but Dr. Lin agreed on the spot, and spent two days collecting and publishing Chinese English short stories into a huge volume, and sent it to Pearl Buck for her comments. Pearl Buck was very impressed with Dr. Lin, and later she helped him succeed with all her strength. It is said that among the guests that day were Mr. Wu Jingxiong, Mr. Wen Yuanning, Mr. Quan Zenggu and others, whose English proficiency was not inferior to Dr. Lin. Therefore, if they were as serious as Dr. Lin and could send their works to Sai on the same day, then the successful person today might not be Mr. Lin. Opportunity is a gap that is favorable to you among many complex factors in the world. This gap is fleeting, so to seize the opportunity, you really need to "catch" it quickly, instead of sitting there waiting or procrastinating. Of course, the same is true for your new ASIN on Amazon. Here are three key points to achieve 100 orders per day.
01 Traffic conversion combination: Promoting shopping desire is the first principle 1. Enhance the display link - a magic tool to improve product traffic conversion and page conversion rate! Your listing is just a series of creative white texts, while the listings of the top 5 sellers of the same category are illustrated with pictures and texts, with vivid scenes that make people immersed in the story in a second? Why? Because they use A+ pages, which use a combination of pictures and text to enhance the display of products by showing scene-based product pictures. Amazon research data shows that after using A+ pages: Increase product traffic conversion by 5% Page conversion rate increased by 18% The conversion rate of advertising products increased by 69% Doing A+ can not only promote brands and products and bring in traffic, but also dispel purchasing doubts and effectively enhance conversions. 2. Obtain high-quality reviews to make up for the shortcoming of new product ASIN conversion On Amazon, user reviews are one of the biggest drivers of customer sales. 90% of customers read customer reviews and make purchasing decisions based on them. If a product has a certain number of high-quality reviews, it can help potential customers understand the product's functions, quality, and usage experience, which is equivalent to obtaining "super assistance" in conversion rate, which may significantly increase the product's traffic conversion. However, in the new ASIN stage, the lack of naturally accumulated high-quality reviews will inevitably put it at a disadvantage in the conversion competition. The Amazon Vine review tool is a seller tool that helps sellers actively seek user reviews. Amazon Vine reviewers are responsible for using products provided by Amazon sellers for free and posting authentic customer reviews for those items. Amazon brand sellers can get high-quality reviews within an average of 22 days by signing up for the Amazon Vine program and providing free products. And each review will be marked with "Vine Customer Review of Free Product".
02 Essential tool for traffic acquisition - firmly grasp the consumer decision-making terminal 1. Grasp the two major positions of new ASIN traffic: search bar and detail page 75% of Amazon customers start their product search from the search bar. Meanwhile, the product details page is the terminal page closest to consumer decision-making. By choosing to use "Product Promotion", one of the pull-type ads, to grasp these two important ports, the new ASIN uses keywords or products to match user searches, and achieves precise and targeted display on the search results page or product details page to accumulate initial traffic. Above: The search results page shows your products Above: Display your products on the search results page Displaying products on the detail page through product placement ads can further expand exposure. Data shows that the overall exposure of products promoted by using keywords and product placement at the same time is 47% higher than that of only using keyword promotion. In addition, "Product Promotion" is also "new product friendly" and charges are based on the actual number of clicks (CPC billing). For new products, there is expenditure only when there are clicks, which is more economical. "Fixed bidding" is more affordable for new products in the first 30-60 days after launch 2. In the first 30-60 days after a new product ASIN is launched, if you do not have much experience in advertising, it is recommended that sellers enable automatic product promotion advertising for the new product ASIN to attract high-quality traffic. Automatic advertising is an advertising campaign in which the system automatically and accurately locates the audience based on the product detail page information and big data. The seller decides the advertising budget and ASIN, and the system automatically locates the potential audience for the ASIN. Here are 2 suggestions for you when running automatic advertising for new product ASINs Select a fixed bidding strategy Achieve more clicks and impressions, ensuring exposure and coverage. It should be noted that compared with dynamic (downward adjustment only) bidding, fixed pricing increases clicks by 29% and impressions by 45%. Select "Preferred Advertising Products" for delivery "Preferred Ad Products" are recommended to sellers by Amazon after evaluating the preferred product status, inventory and product detail page quality of each product and calculating the likelihood of each product attracting customers. Data shows that the display volume, click volume and advertising sales of Preferred Ad Products are much higher than those of Non-Preferred Ad Products. 3. Hot products bring new products - virtual bundling makes internal traffic flow Mature hot-selling products are very popular, but new ASINs still lack traffic? Then you can consider recommending new ASINs in the C position of your own listing page, so that new products can attract traffic from popular products and increase internal traffic. This can be achieved with "virtual bundling". When you use virtual bundling, you can bundle 2-5 different ASINs so that consumers can purchase these products together on a single product detail page. The bundled product combination will occupy a prominent position on the main product's detail page. After consumers have read the product pictures and descriptions, they can immediately see the bundled products, which plays a role in attracting traffic between products.
03 Traffic protection tips: prevent interception and maintain stable prices 1. Prevent counterfeit sales in advance - join the Transparency program The Transparency program is a product tracking and authenticity verification service provided by Amazon to brands. Brands can choose any product under their brand to join the program and affix the Transparency barcode to the added products to effectively maintain the brand's reputation and sales, and protect reviews and sales: ▶ Prevent counterfeit products from the source Amazon will check the barcodes on the product packaging. Regardless of whether it is FBA or self-delivered products, only products with correctly applied barcodes can be sold. ▶ Help maintain price stability Products protected by the Transparency program can also avoid the possible impact on prices caused by counterfeit products. ▶ Verify product authenticity When the product finally reaches the consumer, the consumer can also verify the authenticity of the product by scanning the Transparency code and leave a star rating for the product. "After automatically joining Transparency, fake products and negative reviews have almost disappeared, and my product star ratings and ratings have gradually increased. Before joining Transparency, I could sell about 2,500 to 2,700 units a month, but now my sales can reach 3,500 to 3,700 units a month, an increase of nearly 40%, and my ranking has risen by more than 150!" Join Transparency at least 40 days in advance - before the peak season Since printing and applying Transparency labels requires preparation time, in order to take effect during the peak season, it is recommended that sellers apply to join the Transprency program at least 40 days in advance.
Grasp the three key points of A+ page traffic conversion, PPC advertising to obtain traffic and Transaprency plan to stabilize sales, and you can achieve 100 orders per day for a new ASIN on Amazon in 100 days. Whether a person can succeed depends on talent and hard work, but also on being good at creating opportunities, seizing opportunities in time, not following the old ways, not waiting, not retreating, not hesitating, doing things as soon as you think of them, having the courage to try, and the determination to put it into practice. All these factors together can make a person successful. The same is true for promoting new ASINs on Amazon, so act quickly!!!
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