How to promote new products by integrating with external sites?

For many Amazon newbies, promoting new products is not an easy task. On the one hand, they want to push the ranking as high as possible and push the ranking directly to the homepage of the new product list and the best-selling list during the new product period. On the other hand, the cost of promotion is a considerable expense. The cost of simply brushing free review orders is very high.

You might talk about advertising, such as the low-price spiral strategy that Lao Wei mentioned, which is a pure advertising strategy. Today I will talk about the new product that simply uses off-site and evaluation strategies in the first month. The advertising strategy is different from mine, and they each have their own advantages in terms of effectiveness.

If advertising is about passive orders, then off-site sales are about main orders. (So-called volume increase)

I usually start advertising in the second month. Why? Because in the first month, you need to control the conversion rate and review rate. When your listing has no reviews, the traffic you bring in will affect the conversion rate.

Then if you just do the evaluation, your review rate will be very high at this time, and you need to dilute it by using off-site or review-free forms, but review-free forms are more expensive, so give priority to off-site.

So what we need to do in the first month of a new product is to accumulate reviews and set a goal of 30. In order to control the review rate at around 7%, we need to control the number of outbound orders to around 300 this month. (The quantity is determined based on inventory and is only for reference)

Here we first summarize the role of off-site in the new product period:

1. Control the rate of leaving comments (so that comments are not easily removed)

Key points:

Try to keep the conversion rate above 7%

Experienced experts have found that if the conversion rate of a new product is lower than 10%, it will be very difficult to promote the product.

The total conversion rate can be seen in the background

Therefore, try to ensure that the conversion rate reaches above 7% in the first month . 7% is not far from 10%, and you can catch up quickly in the second month.

2. Promote ranking (authoritative links can improve overall keyword ranking)

A previous article wrote that the logic of making an off-site site is as follows:

Increase the number of orders outside the site-----improve BSR ranking----thereby improving natural ranking and advertising ranking

New idea! Converting off-site traffic will steadily increase your sales ranking.

3. Increase the number of reviews (with gift boxes or request a review, you can increase the number of reviews more likely. You know the mentality of being greedy for small gains)

I have talked about the gift card method in a previous article. If used well, it is white hat, and if used poorly, it is black hat. If you are interested, you can read this article:

How do big sellers use gift cards? (Review of sharing in the communication group)

In this process, I have tried the best 5% to leave a review, and after the other party adds Facebook, we can develop his family IP, so we have to worry about the subsequent evaluation resources.

It is worth mentioning here that there is another advantage here. You can control the early reviewers yourself. Because your orders basically come from outside the site, the chance of leaving a review in the first month on the site is almost zero. Then you can allocate your early reviewer quota to the 30 reviewers (there are only 5 quotas, and the early reviewers invited by Amazon cannot get too big a discount when placing orders, which means that people who place orders outside the site cannot become early reviewers)

4. Save money

So what I do is I calculate the cost first. For example, if I am going to make a Bluetooth speaker, the total cost of the product is $15 and the market price is about $25. Then I will raise the price to $30 and then sell it at half the price off the site.

30 USD for half price is about 15 USD, which is exactly your cost price. This means that you only need to pay some service fees for off-site services.

According to my statistics, 300-30 orders are placed every month = about 270 orders, which can be paid with off-site payment of less than 3,000 yuan.

Products are easy to sell off-site . For example, if you sell kitchen supplies for $10, you can get hundreds of orders off-site with an off-site fee of less than 1,000 yuan.

For those who have worked outside the site, what I am saying should be clear to them.

What should I do after the first month?

1. Stop using the site, combine low-price strategy with advertising to increase sales, and also combine evaluation

2. Run the campaign off-site for a few days, using a low-price strategy, and then stop running the campaign off-site and combine it with evaluation.

3. Combine with off-site, high-price high-discount coupons and flash sale advertising evaluation

I will explain this in detail later!!