Quickly promote the 44th article outside the site
First, let’s look at the next picture: This is a review left by the second-ranked Top Reviewer. How is it different from ordinary reviews? 1. Detailed pictures, detailed long text, and professional content. 2. If you have the label of TOP 1000 REVIEWER, Amazon will give it a high weight. 3. It is very helpful for conversion rate, and many buyers will give priority to reviews with TOP reviewer labels.
There are many ways to find them, and there are many service providers who provide these channels, but they are too expensive. So how do we find and contact them ourselves?
Here is a reference for all sellers about Top Reviewer's website: US: www.amazon.com/review/top-reviewers CA: www.amazon.ca/review/top-reviewers UK: www.amazon.co.uk/review/top-reviewers
The link above can only view the top 10,000 reviewers, and only reviewers before the top 1,000 will have a badge label.
You will find that Amazon has hidden most of their reviewers’ email addresses, so how do we find their contact information?
Now let’s talk about some methods and techniques.
Method 1: Find and contact reviewers through reviews of competitor listings.
Advantages: The search base is small, and the efficiency of getting a reply is high. Search for peer products using the keywords of your product and click on their review. Click to enter the reviewer's profile page. If the other party has left an email or other contact information, you can contact them directly. If the other party has reviewed similar products before, it means that they are interested, which shows that your product has advantages that are different from peers, and it is very likely to get a reply.
Disadvantages: After a round of screening, you may not get much. If it is not a popular category, you may only be able to get 10-20 targets.
As shown in the figure, taking power bank as an example, the review of anger's mobile power bank is searched.
Method 2: Use the top reviewer list mentioned above to canvass for invitations.
From top1 to top1000, the steps are as follows:
1. Check if there is any contact information left, if not, pass;
2. Check whether the category or product he is interested in is mentioned in the interest or other introductions (use the keyboard CTR+F to quickly search for page keywords, for example, if you are in the pet business, search whether dog/cat/pet/rabbit/bird is mentioned);
3. Check if the reviewer’s profile picture contains anything that may be related to your product. For example, if you are a pet seller, check if there are any small animals in the profile picture.
4. Check the products that the reviewer has reviewed recently to see if there are any that may be related to your product. For example, if you are in the pet business, check if he has recently bought dog clothes, dog food, cat litter, etc.
5. If you find the target reviewer, record it in Excel. Name; contact email; reasons that may be your target reviewer;
Next, let’s start writing emails to Reviewers. Write an email that will interest Reviewers.
The following points should be achieved:
1. Title: To: name, review request for: product name
Writing a name reduces the risk of being filtered into spam. The purpose of the review request is clear, and the reviewer will know what you are doing without opening the body of the email. The reviewer will naturally receive such a request and will not be disgusted by you. Don't write a product name that is too long. Just be what it is. Don't put a lot of adjectives in it. Add some words that have selling points to attract attention.
2. Content, you can refer to the following mode
This is xxx from xxx brand.
respect your high reputation among amazon reviewers ...
and we found you are interested in xxx which show in your profile page (or and we found maybe our potential reviewer since you reviewed on xxxx (Give him a reason why you should contact him… the reason is that he recently bought or reviewed a product related to your product, so you guess he will be your target customer. This is why you were asked to record this in Excel as your target reviewer.)
3. Purpose
We are inviting you to test and evluate our new product name
It's a new design product and our product is really different. Check highlight bellow and tell him that the product he is about to review is not an ordinary product. If he is interested, he can continue to move on. )
Briefly list 3-5 points about what your product solves, why it is different from others, and what are the highlights. Remember, just list them briefly. If they are interested, they will click on the link behind to see your ASIN. At the end, say hello and add your name. The general title is Owner of the brand.
Keep a record of the contact history, generally record the date of each contact, and the current status, such as invitation sent, waiting for reply, or waiting for reply to the recipient address, or sample sent for review.
If you send a promo code to the reviewer, please check in advance whether the code is active and allow for a sufficiently long validity period as others may not purchase the product on the same day they receive the code.
|