Amazon's reasonable price adjustment method sharing

Amazon's reasonable price adjustment method sharing


Will price adjustment affect link weight? How to adjust prices scientifically and reasonably? Let's take an example today to sort out this question. Suppose the price of a product in a certain category ranges from $5 to $15, which is a low price, $15 to $25, which is a medium price, and more than $25, which is a high price. If our product is priced at $20, it belongs to the medium price range. Generally, price adjustments can be divided into two situations;

The first is to adjust the price within the same price range. If our product price is in the middle price range and we make a small adjustment, such as from 20 USD to 21 USD, and if the order volume does not change much, then there is basically no impact on the weight. We can observe the category ranking, keyword ranking and order situation. If there is no change, then this operation is effective and can also increase profits. If the order volume drops sharply after we adjust the price, for example, from 20 orders per day to five orders, and the total transaction amount drops from 400 USD to about 100 USD, the weight will inevitably plummet. In this case, it is recommended that you adjust the price back. In general, after adjusting the price within the same price range, if the total transaction amount is greater than or equal to the original and remains stable, there will generally not be much impact. When you operate, monitor in real time and make timely adjustments.

The second is cross-range price adjustment. If we adjust the price from $20 to $40, directly from the middle price range to the high price range, or adjust it to $10, from the middle price range to the low price range, the order volume is very likely to plummet, causing the weight to plummet. According to the shelf principle, we move from the middle price range to other ranges, which is equivalent to directly excluding the consumer population and traffic in the middle price range. In other ranges, Amazon is not sure whether our products meet the needs of consumers, and the traffic allocated to us is very small, so the order volume is likely to plummet. It is recommended that you make adjustments within the same price range when adjusting prices, and be sure to monitor in real time and adjust in time.

If you want to increase sales or clear inventory by lowering prices, it is recommended to use in-site coupons instead of changing the selling price, because coupons can meet the price reduction requirements without affecting the product's flash sale price, and can also increase the link weight, killing two birds with one stone.

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