North American home furnishing chain Bed Bath & Beyond has reached a cooperation with Casper Sleep!

It is learned that Bed Bath & Beyond, the largest home furnishings chain store in North America, has recently reached a cooperation with Casper Sleep Inc., an American home furnishings e-commerce company. This cooperation will greatly promote the sales of Casper Sleep bedding and sleep products. It is reported that Bed Bath & Beyond, founded in 1971, has businesses in the United States, Canada, and Mexico, and is one of the Fortune 500 companies.

Bed Bath & Beyond, which operates home furnishings such as bedding, food, gifts, health products, beauty products and baby products, is adding Casper products to its website, mobile app and selected stores.

Founded in 2014, Casper Sleep pioneered the concept of a boxed mattress, injecting new vitality into the entire mattress category. The company went public last year. Casper, which made its fortune with mattresses, has expanded its product range to pillows, bedding, furniture and other categories in recent years. Its series of night cooling products are also sought after by American buyers.

Casper's products are available online and offline at major retailers in the U.S., from Sam's Club to Target. In addition to its own e-commerce site, the brand also operates more than 70 standalone stores.

"We are excited about our strategic partnership with Casper, which will bring new sleep products to our customers and help Bed Bath & Beyond strengthen its position and authority in the sleep products category," said Joe Hartsig, executive vice president and chief marketing officer of Bed Bath & Beyond.

It is learned that Bed Bath & Beyond places great emphasis on its own brands. As part of its three-year transformation strategy, Bed Bath & Beyond has launched six own brands so far. In addition, Bed Bath & Beyond has nearly 1,000 stores in the United States, Canada and Puerto Rico. In the past 10 years, the company has successively acquired three chains, including the American home furnishings chain Christmas Tree Shops (a total of 66 stores), the American health and beauty products chain Harmon (a total of 46 stores) and the American children's products chain BuyBuyBABY (a total of 45 stores), with a total operating area of ​​35.1 million square feet.

Editor ✎ Estella /

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