Products are not allowed to be listed without registration! Just now, Amazon issued a new policy...

Recently, the term brand registration has once again been hotly discussed by sellers due to a new rule released unexpectedly by Amazon!

The following is a screenshot of the background notification:

I just saw this news and it seems to be fine. Amazon probably just wants to protect sellers with brand records. After all, copycat sales are so rampant now, it would be a good idea to issue a regulation to suppress them!

Secondly, it is also another governance of counterfeit and shoddy products on the platform today! However, many sellers have encountered big troubles one after another!

The seller said: I just registered a North American account, but it kept reporting errors when uploading products! According to the customer service, I changed the brand name to N/A. Although I could submit it, the backend still couldn't display the product, which means it still didn't upload successfully!

The error content is as follows:

It's not just the US site, the same is true for the Japanese site. The seller said he doesn't know what this account is used for!

The regulations state that sellers without a brand can change the brand name to "N/A", but in practice they still cannot upload products. What is this operation?

It seems that Amazon is forcing sellers to register their brands now! But then again, not every seller will register their brands, such as those who sell bulk goods. What should they do?

There are roughly three reasons why Amazon does not allow sellers to upload products:

I personally think that the third point is the most likely, because there are many counterfeit brands and fakes on Amazon, which has caused brand sellers to complain for a long time. Not long ago, because there were too many fakes on Amazon, big brands such as Gucci and Adidas wanted to list Amazon as a "notorious market", so Amazon had to increase the intensity of its actions!

So, if the product upload fails, how can sellers remedy the situation?

Let me focus on point 5. Why do we need to provide products with LOGO? Because in this update, Amazon has made a clear explanation of what products will be considered brands on Amazon!

Therefore, for sellers who have not passed Amazon brand registration, if they want to avoid Amazon’s difficulties, printing the brand logo on the product packaging becomes the first choice!

Amazon has been gradually increasing its efforts to promote brands over the years, especially after being nominated as the "notorious market queen" many times! As an Amazon seller, refined operations and branded operations are the only way forward. If you want to develop in the long run, sellers should still adapt to the changes in the platform and do brand registration as soon as possible!