Good news! Good news! Amazon PD is in the countdown!

I wonder if you still log in to the backend every day to check if there is any new progress in your verification, or if you stare at the number of orders every day and sing love songs? A daily question in the circle: When is Prime Day this year?

After waiting so long, the most anticipated news finally came!!

Some sellers in our Damai Circle have recently received email notifications about the Amazon Prime Day event date. The email shows that the date of Amazon Prime Day 2023 is July 11-12.

The countdown to Prime Day has begun!!!

As a global shopping feast, Amazon Prime Day is a business opportunity that sellers cannot miss. I believe that this year's Prime Day will once again bring very rich returns. During Prime Day 2022, more than 300 million items were purchased worldwide, an increase of 20% compared to 2021.

Prime Day can indeed bring considerable sales to sellers, and almost all sellers will participate in it. After all, this is an opportunity to overtake others in a corner that cannot be missed.

Now, sellers can start warming up for the event. You can let all network users know about your Prime Day event through brand social media and other means. Increase the traffic exposure and promotion of your products or brands, so that you can get a higher search ranking during the Prime Day event.

Amazon is now mainly based on advertising, followed by sales. Sellers can make point-to-point adjustments and investments based on the platform's traffic, and the efficiency will double! ! Therefore, the closer to Prime Day, the more intense the competition for advertising positions will be.

NANA would also like to remind all sellers to make the following preparations before the big sale:

Develop a good marketing plan: If you have participated in several Member Day events in a row, sellers can review the data and develop a marketing plan based on past experience.

If you are a first-time seller and notice that your conversion rate has dropped in the first few days of the event, don’t panic. It’s just like domestic shopping festivals. Consumers need to understand which products are on sale and how big the discounts are. So the number of views will increase but the purchase rate will decrease. This is all normal.

Remember to optimize your listing and pictures in advance, because there will be a large number of consumers reading and visiting, so remember to optimize in advance. You can also participate in the Vine program. Although the Vine program may not receive all positive reviews, it can guarantee that all reviews are real, which can also help buyers decide to buy to a certain extent and reduce the return rate

Inventory management: Inventory is the most influential part of Prime Day. Amazon’s announcement encourages sellers to prepare enough inventory as early as possible to avoid problems during such a large event. Generally, this year’s sales are predicted in advance based on past experience.

If there are sellers who still don’t know how to deal with this year’s Prime Day, our Cross-Border Business School and the Sino-Singapore Kuanwei Lingang Cross-Border Digital Trade Base will hold a cross-border global partner conference before Prime Day . This conference will focus on opening up new cross-border ideas. High-quality cross-border trade service providers and outstanding overseas company representatives will analyze cases of cross-border e-commerce development and provide targeted industry solutions for cross-border e-commerce.

Also participating in the event was Anker Innovations Vice President/Haiyi E-commerce General Manager, who discussed and shared with everyone the new opportunities and challenges of cross-border e-commerce going global. Anker Innovations has now become a well-known global consumer electronics brand. Through independent research and development, product design, brand building, channel sales, etc., it has created a world-renowned smart hardware brand and successfully built a global brand matrix consisting of six major brands including Anker, Soundcore, Eufy, Nebula, Ankerwork, and Ankermake. It is committed to creating a platform that empowers global smart hardware entrepreneurs.

Anker Innovations has a history of 12 years since its establishment, with an annual growth rate of 35% . In 2022, Anker Innovations achieved total revenue of 14.251 billion yuan , annual revenue of its three brands exceeded 3 billion yuan , and the number of loyal fans worldwide is 100 million .