How to control sales continuity when selling off-site during the new product period?
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Quickly promote the 45th article outside the site How can we control the sales continuity of new products in the first month of off-site promotion? If we can’t maintain the sales continuity after each off-site promotion, we will get one order. answer: For the first month: the purpose of doing off-site work is to help increase the review rate We don't want dozens of orders a day, but to control it within 10 orders a day. For example, if I want to do off-site work in the first month, I will need about 300 off-site orders. I will control the number of orders per day to less than 10 (in the first 15 days) It can be bigger in the next 15 days (within 15 orders) To control the order quantity, you cannot use a one-time code, because if the code is gone, it will affect the conversion rate. As for how to control the number of orders? 1. If you post the message yourself, you can contact the group owner yourself Because you can roughly know how many orders this group can place for your product, this is the experience of the launch. 2. If you are looking for an external agent to post (like me) Then discuss with the off-site agents how many orders are needed and test the effect of placing orders off-site from the beginning. It should be noted that: 1. Is the discount of the product adequate? 2. Keep an eye on the conversion rate of the product’s background Therefore, to achieve sales volume, it is not a fluctuating process. The only way to achieve the goal is to control the number of orders and the delivery. No one can strictly control the number of orders. We can only try to control the number of orders in one dimension. Student B: In the early stage of a new product, if you use the self-delivery model to promote it on FB, will it be OK and will it affect the effect? answer: Few FB group owners are willing to accept posts about self-delivery, and the effect is not very ideal, which will lower the conversion rate. Except for products related to the plague, it is better, but now many groups do not allow these to be posted Student C: I have a question. When testing new products, what indicators should be achieved before deciding whether to continue or give up? My basis is to send a batch of FBA products, set reasonable prices for similar products, open ads automatically or manually, post a few reviews or direct comments, and then use at least two or three weeks to optimize Li Siting and ads, and then look at the data. What kind of data can make the decision to give up or continue? Or should I first push it to the previous page or the first three pages or the top of the subcategory, and then look at the data to make a decision? answer: This question is very broad. In one sentence, you can only do as much as you can with your money. For example, if I want to launch a new product and the operating budget is 20,000 yuan, then the cost of off-site, evaluation, and advertising should be controlled within this range. It is most reasonable to promote products with budget and plan What you want to think is What kind of ranking can your product be promoted to with your invested budget? Maximum acceptable loss Also, when the ranking is poor and you can’t push it How to clear inventory? |
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