What is PatPat? PatPat Review

Platform Introduction

PatPat was founded in Silicon Valley, USA in 2014. Its founders are Wang Can and Gao Can. The American company is Interfocus Inc., and the Chinese companies are Shenzhen Yingfusi Technology Co., Ltd. and Hangzhou Yingfusi Technology Co., Ltd.

Founder Introduction

Wang Can, founder and CEO of InterFocus, graduated with the highest honors in information management from Carnegie Mellon University; senior R&D engineer of Oracle Business Intelligence Big Data Group; leading engineer of CourseHero (Silicon Valley Startup), a leading education e-commerce company in the United States, and a serial entrepreneur.

Gao Can, co-founder and COO of InterFocus. Bachelor of Software Engineering from Sun Yat-sen University; Master of Software Engineering from Carnegie Mellon University; Senior Middleware Engineer at Oracle; Founder of iTallerShoes.com, a famous American website for height-increasing shoes, and a serial entrepreneur.

Target Audience

The target group is mainly white mothers aged 25-35 with middle- to high-income brackets, with annual incomes between US$30,000 and US$90,000.

Product Type

Patpat's products include baby clothing and shoes for children aged 0-12, family clothing, women's clothing, bags, jewelry accessories, and some home products, with a total SKU number of more than 40,000. The main products are baby clothing and shoes for children under 4 years old.

Entry requirements

1. The company has been established for more than 6 months and the registered capital is greater than 100,000

2. Trademark registration certificate, R mark or TM mark

3. Ability to independently develop new models

4. Ability to ship in batches and quickly turn over orders

PatPat Platform Advantages

1. Professional maternal and infant platform: Focus on the maternal and infant field, create professional maternal and infant products, and provide cute, trendy and high-quality global products for mothers all over the world.

2. New retail through cross-border exports: PatPat is very popular in major countries such as the United States and Europe. It is praised as one of the e-commerce platforms with the best user experience and has become a mainstream e-commerce brand in Europe and the United States.

3. Localized operations and supply chain integration: Deep localized operations in the United States and Europe, big data mining of user individual needs, and serving platform merchants. Integrate merchant supply chains from the demand side to help merchants go global.

4. Platform-based full-process service: PatPat provides full-process services including "product operation, product translation, overseas promotion, warehousing and distribution, and event marketing" to help suppliers operate easily.

Operational Model

Patpat's model is B2C e-commerce, directly facing end users, reducing the length of the original chain, removing the links of domestic exporters and foreign importers. At the same time, it obtains certain profits by optimizing the supply chain, optimizing costs, and speeding up the speed of new products and styles.

On the front end, Patpat has a team of about 10 people responsible for product selection, following up on the US market demand and analyzing the most trendy colors and styles. At the same time, there is a dedicated team in the US and a group of mothers to revise and write product copy, and US designers will localize and optimize product images to enhance the product image;

At the back end, we strengthen the supply chain integration capabilities, select high-quality suppliers, speed up the launch of new products, and make new products an advantage. Currently, Patpat has more than 800 suppliers. It is reported that the annual sales of the top KA merchants can reach tens of millions.

Financing

In November 2014, PatPat completed its Series A financing with a multi-million dollar investment from IDG Capital.

In September 2016, PatPat completed its A+ round of financing with a total amount of several million US dollars, and the investors included Frees Capital and IDG Capital.

In December 2017, PatPat received an undisclosed amount of Series B funding led by SIG Haina Asia.

In April 2018, PatPat announced the completion of a RMB 300 million Series C financing round, led by Sequoia Capital China, with participation from old shareholders including IDG Capital, FreesFund, and SIG Asia.

develop

In April 2015, PatPat's App was launched on the US APP Store.

In June 2015, Yahoo! became the first mainstream media in the United States to report on PatPat.

In August 2015, it was recommended by Apple APP Store's American Life Style channel.

In September 2015, it was recommended in the top three positions on the Apple APP Store’s US homepage!