Recently, Amazon has released a wave of new policies and new features one after another. A series of major changes have been introduced in just a few days, and sellers have instantly felt tremendous pressure.

There are both good and bad things in this update. Sellers should be alert, as they may miss important information if they are not careful!

Store ratings are publicly displayed, and seller ratings become the key

Did you notice that at the bottom of each product page, Amazon quietly added a line of inconspicuous small words - this is the store's feedback rating!

Previously, Amazon only displayed product ratings, but now the seller’s store ratings are also displayed on the search page.

This means that buyers will not only look at the quality of your products, but also the reputation of your entire store.

This is undoubtedly a big challenge for sellers who have many products but low overall store feedback.

It’s very stressful to maintain both product ratings and store ratings!

However, this change is bad news for those sellers who maliciously follow sales and fail to ship products, because it is now easier for buyers to identify which stores are trustworthy, and fraudulent sellers will have nowhere to hide.

Some time ago, Amazon quietly launched a new label on the product page: "Not Competitively Priced", which blatantly tells sellers: others are selling cheaper, if you want to sell it, you have to lower the price!

Before we could even come to our senses, Amazon added a new section called “Shop deals on related items”, which specifically displays similar products that are on sale.

The impact of this column on sellers is self-evident. If you don’t offer a deal, and your competitors are offering price cuts, buyers may be attracted by the discounts in this column and turn to buy other people’s products.

In other words, sellers either lower their prices or offer deals, because Amazon is determined to keep product prices down.

It’s good for consumers, but for sellers, especially small sellers whose profits are already low, it’s a nightmare!

Product price history is made public, and a price war is imminent

What’s even more frustrating is that if Amazon feels that your product’s price is not competitive, it may even hide the “Buy” button, forcing consumers to look for cheaper alternatives.

Imagine that if a buyer sees that your price is higher than before, will he still pay for it?

Most likely not. As a result, sellers have to lower prices again and again in order to avoid losing orders, which leads to shrinking profit margins and increasingly fierce competition.

Final Words

Judging from these updates, Amazon’s core logic is only one: desperately lower the prices of sellers’ products!

Top sellers may be able to withstand the pressure, but for small sellers who do not have price advantages and whose supply chains are not strong enough, such changes will undoubtedly increase the difficulty of survival.

If you are not careful, you may be eliminated! Therefore, sellers must pay close attention to these new policies and adjust their pricing strategies and operating methods in a timely manner, otherwise they may be caught off guard in this price war.

Zhaodanmao Cross-border wishes you all great sales in the peak season and continuous orders!