It is learned that recently, according to the 2024 U.S. Consumer Returns Report released by Appriss Retail and Deloitte, sellers' losses due to fraudulent returns and claims are expected to reach $103 billion. The report is based on third-quarter data from the U.S. Census Bureau and combined with Appriss' fourth-quarter forecast. The report states that fraudulent returns account for 15% of the $685 billion in total returns expected in 2024. In addition, total returns account for 13% of the overall U.S. retail market sales, or approximately $5.19 trillion. Nearly half of the sellers surveyed said they had encountered stolen merchandise returns, and 60% had seen the phenomenon of “use first, return later,” where consumers bought items, wore them, and then returned them. 55% also said that returned merchandise included items obtained through stolen credit cards, counterfeit banknotes, or gift cards purchased fraudulently. The report also shows that with the rapid development of e-commerce, the return rate has continued to rise. The return rate of online sales is 24.5%, much higher than the 8.7% of physical store sales, and nearly 40% of consumers return at least one item purchased online every month. Returns have become a major cost for sellers, and the rise of e-commerce may exacerbate this trend. When adjusting return policies, sellers should balance losses, maintain customer experience, and avoid affecting customer loyalty and retention. Author✎ Summer/ |
>>: Global holiday online sales hit a record $1.2 trillion, and returns soared
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