Is there anyone who doesn’t know that Amazon has officially added a new advertising statistics tool?

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1. Log in to Amazon backend, open the advertising menu, and click Reports in Measurement and Reporting

2. Select keyword as report type and click Run Report

3. This report will show your advertising activities, and then use data perspective to know which keywords have more exposure, more clicks, more orders, etc. You can optimize your advertising based on this data!

Although the above operations are considered basic operations on Amazon, there are still many sellers who cannot do it. Amazon has added a new plug-in that can quickly view the statistics based on the advertising performance within a given time. It can be said that one-click statistics is really convenient.

Open Ads -> Campaign Management -> Delivery, and you can see this plugin

You can also choose to sort by best or worst performance, and the indicators can be exposure, clicks, orders

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