Sellers, please note! Amazon tightens its policies again!

Amazon’s temper is really unpredictable, and the platform’s rules and regulations are ever-changing. Sellers can only make changes according to the policy changes of the Amazon platform. It is impossible to figure it out and respond in advance, which often catches sellers off guard.

Recently, the brand function has caused great trouble for sellers! !

Logically speaking, it shouldn't be possible?

Everyone is using the brand function properly, but it can still be judged as illegal operation? Abuse of brand function?

Recently, a seller on the Damai Circle said that the brand of his account was removed from the entire site, including the brands in the UK, Europe, and the United States. Total destruction!!!

Why did the entire site crash? Many sellers are looking for problems for this seller.

Finally, the seller said that his store products were copied and when he appealed against the copycat sales, Amazon determined that he abused the brand and removed it. And the worst thing was that the lawyer he hired was a well-known problematic lawyer, and he stepped on a landmine... It was outrageous, it was outrageous...

Another seller said that he had encountered the problem of brand abuse before. His products are now normal but have no brand. His store is on the blacklist and he cannot register new ones or obtain authorization.

Most of the sellers operating on Amazon now are honest white hat players. Many of them will register their brands. After all, after registering a brand, they will gain more brand functions. The most important thing is to protect their intellectual property rights. However, the most troublesome thing has always been copycat sales. Sellers hate it!

"It's not even possible to complain about follow-selling. Oh my god, isn't follow-selling just lawless?"

"I also complained about the follow-up sales and got myself killed. I'm heartbroken."

"We also received the email and are currently preparing the materials for the appeal. I am so panicked."

Brand removal means losing brand privileges such as A+ pages, brand flagship stores, UPC exemptions, and locking listings from being tampered with, which is absolutely a fatal blow to sellers . However, what you fear will come true. Recently, many sellers have received notifications of brand removal.

The reason for the removal was: a patent infringement complaint was filed!

As we all know, when encountering infringement, brand sellers and intellectual property owners can use the Report a Violation function to protect their rights. Some sellers also used this function to complain about the removal of nearly 30 ASINs, but when they filed another infringement complaint, they received a brand abuse notice. Not only did the ASINs that had been complained about return to normal, but even the brand was removed.

It is understood that too many complaints and a low success rate may indeed lead to brand abuse, but it is unexpected that a seller who successfully complained about about 30 ASINs also received an abuse removal notice . This makes other sellers both afraid and confused: Can this reporting violation function still be used?

In response to this, experienced sellers have expressed the need to use it with caution, especially for patent infringement complaints. The success rate of most people's first complaint is less than 20%, and Amazon has tightened patent complaints again. Previously, too many failed complaints would lead to brand abuse, but now some successful complaints will also be judged as abuse.

Patent infringement complaints are always unsuccessful

This seems to be the case, as more and more sellers report that it is difficult to successfully file a complaint against patent infringement. The 100% original US design patent has been successfully complained and protected on Amazon many times, and there is nothing they can do about it being copied and sold by more than a dozen stores, and they can only watch their products being scrapped.

Sellers clearly have the certificate in hand, and the products on the other party’s listing are exactly the same as their own patents, but their complaints are always unsuccessful and they are also facing the risk of being convicted of brand abuse. What should sellers do to protect their own rights?

Jite recommends that you try to find a lawyer to help you file a complaint. This will not only help you accurately grasp the key points of the complaint and improve the efficiency of the complaint, but also eliminate the need to go through the seller's backend. Even if the complaint is unsuccessful, it will not result in the store being convicted of brand abuse. Jite has helped clients successfully file complaints and remove links to infringing sellers. It only took 3 working days from receiving the commission request to Amazon successfully accepting it. It can be said to be fast, accurate and stable!