What is Broad Match? Broad Match Review

What is Broad Match? Broad Match Review

Broad mATCh is a keyword matching type for manual advertising on Amazon. It can match misspellings, singular and plural, similar keywords, reversed order, and spaced phrases, etc. As long as the user's search term contains the complete ad keyword or its synonyms, it will be matched and the ad will be activated.



For example, "belt" can be matched to "leather belt", "black belt for men", etc.; "leather belt" can be matched to "black leather belt for women", "mens belt black leather" (the order can be randomized). Even if a word is misspelled, it can still be recognized. For example, if you set it to "bslt", Amazon can also match it to "belt".


Applicable situations


When a product is unpopular and has a small audience, you can use broad matching to increase impressions and clicks.


Advantages


1. Get more clicks and conversions on your ads


Variations of broad match keywords receive one-third of clicks and conversions for all searches, so using broad match can help sellers get more relevant traffic, help target more potential customers, and increase brand awareness.


2. Reduce the time spent on creating keyword lists


Instead of wasting time and effort to find all possible keyword variations, the system will do this for you. 20% of the queries received every day are content that has not appeared in at least 90 days, so this option can save you a lot of time. Since search behavior is unpredictable, if sellers only use exact match keywords to create keyword lists, it is unlikely to cover all relevant queries.


3. Help evaluate the effectiveness of keywords and matching types


Choose broad match to match a wide range of brand, competitive, and category search terms to bring in a certain amount of exposure. Then, check campaign performance reports or product promotion bulk files to see which keywords and customer search terms are performing best, and then you can change your bids or create a more concise set of keywords to optimize your campaigns.


Disadvantages


Click-through visits are not targeted enough, and their conversion rates are not as good as exact matches and phrase matches.

<<:  What is Wynn Octopus? Wynn Octopus Review

>>:  What is Brand Registry? Brand Registry Review

Recommend

How to choose keywords - reverse check competitor ASIN traffic words

one . Simple description 1. The more popular the ...

What is Wangji Technology? Wangji Technology Review

Wangji Technology was founded in 2014 by Mr. Lin S...

What is RAVPower? RAVPower Review

RAVPower is one of the six brands under Zebao Sunv...

Amazon Operations in Cards (Part 2)

This article is highly concise and directly uses N...

What is m2epro? m2epro review

m2epro is a repricing tool. What makes it differen...

Amazon's new rules! Change these listing titles immediately!

"New year, new atmosphere, new rules, new rou...

Amazon's major update! Seller accounts are inexplicably linked?

Let’s start today’s main text. ◆ ◆ ◆ ◆ Today, a p...

UPS releases second quarter 2022 financial report! Both revenue and profit exceeded expectations!

<span data-docs-delta="[[20,"获悉,据外媒报道,全球最大...

Amazon is going to develop an ERP system? Official supply chain integration

In the past two days, foreign media broke a big ne...

What is ShipBob? ShipBob Review

ShipBob is a technology-oriented fulfillment and l...

What is Shopee Keyword Advertising? Shopee Keyword Advertising Review

Shopee keyword advertising refers to sellers setti...

The latest changes to Amazon's flash sale pricing policy!!

text Recently, a European seller found that the f...

Sales of "Valentine's Day products" increased by 50%! Mexican consumers bought these

<span data-shimo-docs="[[20,"获悉,根据墨西哥在线零售协...