Amazon Operations in Cards (Part 2)

This article is highly concise and directly uses Nabokov's card method to output content.
Contains: golden sentence cards, terminology cards, counter-common sense cards, skill cards , etc.

Please see the previous article: Amazon Operations in Cards (I)

Trick Cards

A preliminary method to calculate how many orders a certain keyword can generate based on how many pages it ranks on:
Assumption: The click rate of a product on a single page is 0.5%, the conversion rate is 5%, and the traffic from each page to the next page is 40%.
Assuming the monthly search volume of a keyword is A, the monthly sales volume of the fifth page is S5:
S5=A*0.4^(5-1) * 0.5%*5%
If the monthly search volume is 10 million, the average monthly sales of the fifth page is about 60 pieces, showing an obvious exponential decline. The average monthly sales of the first page is 2,500 pieces.

Term Card

A simple reference:

• 25 reviews can be considered a good listing

• 75 reviews, an excellent listing

• Hundreds or thousands of reviews, for big sellers or high-end player listings

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Prerequisites for CPC advertising: (reference)

• If it is a personalized product, at least 15 reviews

• If it is a standardized product, 30 reviews are a pass, and 60 reviews is the watershed.

Anti-common sense card

The conversion after running an ad is inaccurate because the ad clicks are not counted in the report, but the orders are, which will cause the conversion to be higher than usual. Generally, when counting conversion after running an ad, the number of orders from the ad should be removed.

Trick Cards

The bottom-related order volume usually accounts for 2%-5% of the total order volume

Term Card

Types of single coupon codes

• One-time: Each discount code can only be used once per person, and a specified number of codes need to be generated separately. Usually, it is distributed on a 1-to-1 basis.

• Unlimited: Each discount code can be used by multiple people, and each person can be set to 1 time. It is often used for off-site promotion or multiple product promotions on the site. You can set whether to display it in the front-end

• None: Direct discount at checkout, usually of no use.

Term Card

Combination type of coupon/discount code

• Priority discount code: Use first, with the highest discount as the standard

• Unlimited coupon code: unlimited combination use

Term Card

• LD: Light Deals, limited time flash sales, duration 4-6 hours, cost more than 100 US dollars, automatically recommended by the system

• BD: Best Deals, weekly flash sales, lasting 14 days, in the United States and Japan, apply through investment managers and advanced supplier accounts

• DOTD: Deals of The Day, the treasure of the store, requires a huge amount of inventory and internal resource application

Action Cards

Taking advantage of the large traffic of LD and BD, and binding the second product to be purchased with half price or a certain amount of discount, is the real way to utilize the high daily exposure of flash sales, promote conversions in the same store, and drive peripheral products.

Trick Cards

Basic requirements for products to meet LD descriptions:

1. Professional Seller

2. 5 feedbacks per month with a rating of 4.0 or above

3. Products in new condition

Action Cards

1. Give positive reviews to small and medium-sized sellers of alternative/matching products of the same category and give them top likes, while also indirectly introducing their corresponding products in the comments.

2. When doing this kind of advanced operation, in addition to creating an excellent text content + taking beautiful pictures + videos, you also need to like the positive review and put it first in the evaluation column of the listing. Only in this way can it be effective. Otherwise, you will be doing good things for others.

3. The total cost is at least $50, but compared to the traffic and exposure it brings, it is totally insignificant.

Trick Cards

• After-sales time: For example, if you specify the local time in the 5-point description, we will be online in real time and will reply to your question within 3 minutes, which can improve the conversion rate during this time period.

• Price discrimination for a limited time: In the description of the 5-point service, we can say that we have a warehouse in a certain place and the price in that area can be half.

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9 practical ways to increase reviews

1. Stock up high-quality buyer accounts and send them to local users

2. Contact local friends in the market where you bought the product and ask them to buy and leave comments.

3. New products borrow variations of old products and share reviews

4. Start with Feedback and ask for reviews

5. Review exchange website

6. Report negative reviews to get them deleted and get a higher rating

7. Contact the user to delete the negative review. If you disagree, be sure to explain your attitude under the review

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How to follow up with Top Reviewers?

1. Find their email contact information from their Amazon official homepage one by one

2. Search social platforms by their name

3. All the above contact methods must be filed in the form and can be used multiple times

4. When sending cooperation and emails, be sure to keep it simple and clear

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