How to use advertising to increase sales of new products after one month on the shelves?

1. Specific operations

(1) Review and QA: Do some reviews with pictures and videos. TOPreviewer's evaluation can attract customers. In addition, QA should also think about questions that can highlight their own advantages, improve conversion rate, and then optimize Acos according to the following ideas.

(2) Price reduction: Reducing the price to an appropriate level will increase the conversion rate, but the price needs to be carefully considered because if the product price is increased while the conversion rate remains unchanged, the ACOS will also decrease.

(3) Promotion: LD, off-site deals, coupons, etc., to increase conversion and reduce Acos.

2. Advertising Optimization

Check all buyer search terms and ad terms, first determine which terms are eating up the budget, whether they can be negated, then check which terms are driving conversions, whether the ACOS is within an acceptable range, whether to increase or decrease the bid, whether the conversion rate is acceptable, and whether the matching method needs to be changed. After these steps, observe the results for a few days.

(1) Manual precision

(2) Negate irrelevant words. Note that this is an exact negation.

In addition, because I don't know the industry your product is in, I can't determine that it is definitely a low value, but generally speaking, anything below 0.5% will be considered a low click-through rate. As for what you said about asking a professional to take the main picture, this is cause rather than effect. No one can say that the click-through rate will definitely be high if you ask a professional to take the picture, but as a result, your click-through rate is low, so you can make some changes to the main picture, title, and price. The main picture has the greatest impact on the click-through rate.

The second is price. In fact, if you have the financial strength, it is recommended to conduct A/B testing, with multiple listings having different main images, titles and descriptions, and finally choose the best listing to keep. If you can’t do this now, then boldly change the main image and do a test based on the price range. If the ranking is not high, it’s okay to change it.

① Phrase ads - more friendly to ACOS, the traffic is not so extensive, and the search is not so restricted. Suitable for new product period.

② Broad advertising -suitable when natural ranking can be searched.

③Precision advertising -suitable when the order volume is stable.

④ASIN advertising -suitable when listing traffic and conversion are relatively stable.

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