Amazon is developing a new feature! Great news for sellers when selecting products

Amazon has recently released big news that it is developing a new backend function to provide sellers with the latest consumer shopping data and search trends, helping sellers to more easily select high-potential products. This means that the official is going to develop its own product selection software!

According to the official statement, this new feature called Opportunity Explorer allows sellers to understand Amazon customer search and purchasing behavior to evaluate whether the products currently on the market can best meet the various needs of customers, and will guide sellers to develop new products to meet potential unmet needs.

With this new feature, sellers will be able to explore the latest and most accurate data about the needs and choices of Amazon consumers. Amazon will provide a variety of data to give sellers a more intuitive result. Each market segment has a unique set of characteristics that determine the economic potential of new products in the market segment.

At first glance, the logic of the new function is quite user-friendly. By searching directly by search terms or store categories, the search results will include summary data, current product search volume, popular search terms, search volume in the past 360 days, and growth rate. For products, sellers can also see the average selling price, number of clicks, total number of reviews, average review star rating, etc.

What will be the biggest impact of the official product selection data service? It must be the current third-party data service market.

Currently, third parties can only summarize and organize data by scraping front-end data, and then reverse and predict the real data. Amazon can directly access these first-hand and accurate sales data, including search volume, purchase volume, product popularity, search terms, etc. The accuracy and data depth are unmatched by third-party software.

Although the brand analysis in Amazon backend can provide some simple product selection assistance to a certain extent, including search terms and other content, many data required for product selection cannot be seen by backend alone. The official ARA data that was very popular in the past few years is just a supplementary reference for product selection. The official does not regard these functions as product selection assistance.

But the new function is completely different. It is a function built from scratch for the purpose of product selection. As you can see from the introduction in the first half, the basic data needed for product selection is basically available in the new function, and it is absolutely more accurate than third-party software. It directly extracts real data, while third-party software still uses reversed data. How can it be compared?

However, this is also a revolution for third-party product selection data software. Since it cannot be compared with official software in terms of accuracy, it must win in other aspects in order to have further development, such as data analysis. Many sellers do not know the meaning of the data when they get it, nor do they know the logic behind it, such as localized content and connecting with more local product selection resources required by Chinese buyers. These are things that Amazon cannot do officially, or are not suitable for the short term. Providing good peripheral services for data will be the second half of the third-party data service industry.

The new feature, Opportunity Explorer, has been tested on a small scale in the United States. I am still collecting data and feedback from beta sellers and will bring you further evaluation of the new feature. Sellers who want to know more can scan the QR code to consult me!