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At this stage, with the collision of various platform systems and e-commerce models, the cross-border e-commerce industry is undergoing a period of ups and downs and transformation. On the one hand, with the advancement of compliance and branding, cross-border sellers are gradually ushering in the "brand era" of intensive cultivation; on the other hand, in the market environment with mixed quality, there are still many non-compliant phenomena growing wildly in the industry , such as freight forwarders running away with money, operational errors leading to lost items, and other freight forwarding chaos emerging in an endless stream, becoming a major pain point for cross-border sellers. Just recently, it was learned that the topic of another Shenzhen freight forwarder going bankrupt has caused heated discussion in the cross-border circle. Shenzhen freight forwarder owes 4 million yuan and asks the seller to bear the responsibility?
It is learned that recently, a news about the bankruptcy of Shenzhen Yaohong International Supply Chain Co., Ltd. swept the cross-border circle. According to the whistleblower, after Shenzhen Yaohong Company transported a large amount of goods to Europe, it owed the two upstream logistics carriers, Shenzhen Yunchuang and Shenzhen Excellence, a total of about 4 million yuan in logistics fees, which resulted in all the company's goods being temporarily detained by Yunchuang and Excellence. As the incident of goods seizure gradually escalated, the subdistrict office intervened in the incident. On February 10, after a talk with the subdistrict office, Shenzhen Yaohong Company created the "Yunchuang Redemption Group" and issued redemption requirements in the group: the sellers involved must redeem the goods from Yunchuang at a purchase price of 20 yuan/KG (excluding delivery fees). A freight forwarder analyzed: with a purchase price of 20 yuan/KG plus the delivery fee for large goods, some of the sellers involved will have to spend at least a sky-high price of about 40 yuan/KG to redeem the seized goods. ▲ The picture comes from the freight forwarder’s revelation Currently, there are more than 140 sellers and second-hand freight forwarding companies in the redemption group . Since the value of the goods of the sellers undertaken by Yaohong International is relatively high, the total loss is estimated to be at least millions of yuan. Such a high redemption fee, the amount of loss, and Yaohong's irresponsible and crude handling of the matter not only caused a lot of criticism in the redemption group, but also caused an uproar in the cross-border circle. Many sellers and freight forwarders filed complaints against Yaohong. It was learned that the freight forwarding company's bankruptcy had actually been evident as early as last year. The company was founded less than two years ago, and the bankruptcy affected more than a hundred sellers It is learned that public information from Qichacha shows that Shenzhen Yaohong International Supply Chain Co., Ltd. was established on August 26, 2021, and it has been less than two years since its establishment. ▲ The picture comes from Qichacha However, on a certain social platform, complaints about Yaohong have been numerous since July 2022: "We asked Yaohong International to forward the goods, and the customs clearance was completed in September 22, but there has been no update on the logistics until now." "The logistics has not been updated and the customer service has not been contacted." "The cargo is missing, and Yaohong's freight forwarder has blocked me..." According to feedback from a seller involved in the incident, all goods transported by his company through Yaohong Company have been delayed since June last year . Currently, all orders have been fully refunded, with a total loss of approximately RMB 60,000. ▲ The picture comes from the seller’s disclosure The seller added: Since August last year, his company has asked Yaohong to update the logistics information as soon as possible, inform the status of the goods, and arrange final delivery, but Yaohong has always ignored it, has not responded to questions in the communication group for a long time , and has not answered the phone. Since Yaohong lost contact with the seller after it stopped shipping goods, the seller chose to sue Yaohong together with other deceived sellers. In addition, according to reports from industry media colleagues: Since July 2022, the company has already collapsed, and almost all of its cabinets have adopted the method of redeeming goods for money. It is completely unable to pay for customs clearance and delivery fees . It is a typical example of "making money out of nothing" by wanting to take advantage of the cross-border logistics boom. As we all know, in the early days of the epidemic, the e-commerce market was swept by the dividends, and the cross-border logistics industry created many myths of getting rich quickly, which has since attracted many freight forwarders to join in. But the industry's dividends are ultimately limited. After the tide receded, many problems in the mixed freight forwarding industry were exposed one by one. Freight forwarding bankruptcy incidents have transformed into a "commonplace" problem for sellers. To this day, not only have the freight forwarding company and the sellers failed to reach an agreement on the redemption of goods, but other freight forwarding chaos that have been reported previously have also not been resolved . Many sellers have suffered heavy losses as a result, which is truly outrageous. Here, I can only remind all sellers again that they must be cautious when choosing logistics channels, and put the business capabilities and business qualifications of the logistics companies first . Do not blindly pursue low prices and lose the big picture for the small. In 2023, I hope that cross-border sellers and freight forwarders will no longer encounter bankruptcies. Have you ever encountered a freight forwarding incident? Welcome to share your thoughts in the comments section~
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