ChatGPT is widely used for product selection, or will it lead to a reduction in the number of jobs at Amazon?

The AI ​​storm led by ChatGPT continues to sweep across all walks of life, and its powerful functions have also triggered controversy with the core proposition of "AI replacing humans". According to insider research, ChatGPT and other AI are most likely to threaten ten positions, including technology, media, law, market researchers, accountants, customer service, and traders.

Looking at the cross-border circle, the popularity of ChatGPT is like a double-edged sword. It brings many conveniences in product selection, listing editing and other fields, but also makes many practitioners anxious about losing their jobs. However, under the magic of ChatGPT, more and more cross-border merchants use it as a powerful assistant for daily operations, and now even the top sellers have joined in.

Recently, Xiamen Damai Jihong Co., Ltd. responded on the investment interactive platform that ChatGPT has been applied in the company's cross-border e-commerce business in aspects such as artificial intelligence product selection, intelligent output of advertising materials/slogans, intelligent advertising delivery, and intelligent customer service responses.

Jihong shares further stated that the company can use ChatGPT to improve the work efficiency of product selectors, designers, optimizers, and online customer service, thereby reducing costs and increasing efficiency. In addition, the use of this intelligent application can further scale operations, amplify the scale effect of the enterprise and establish a stronger market moat.

In fact, Jihong Co., Ltd. has long been involved in the field of AI technology. Its cross-border e-commerce sector and SaaS Jimiao Cloud's main business modules all use AIGC technology, using artificial intelligence technology to generate content such as smart materials, smart advertising, smart delivery, smart customer service, etc.

At present, ChatGPT is widely used in the cross-border e-commerce industry to edit and optimize listings, write and translate emails and other copywriting tasks. At a more advanced level, it can be used for the writing of code, plug-ins, web pages and other content, and can even cooperate with other AIGC to produce more content, such as drawing design, Excel data analysis, etc.

With the support of the original operating software, ChatGPT helps cross-border sellers complete management tasks such as procurement, sales, warehousing, advertising, and customer service. It can reduce the team's work to the level of one person, greatly reducing the workload.

However, judging from the trends of big sellers, the cross-border e-commerce industry generally positions ChatGPT as an auxiliary tool, optimizing operations based on ChatGPT rather than allowing it to complete operations independently.

"ChatGPT seems to be more suitable for operations with a certain foundation. It can take copywriting to a higher level and is very localized." said a seller.

Some sellers also admitted that ChatGPT is helpful in basic copywriting, but it cannot help operators control the operation rhythm and continuously optimize advertisements, and has little effect on later operations.

However, as ChatGPT is widely used in the cross-border field, some hidden dangers are gradually emerging. Some sellers said that there are now algorithms that can reverse the AI ​​writing of articles, and independent website operators who use ChatGPT are likely to be demoted.

Of course, although for now, ChatGPT as an auxiliary tool has not been entrusted with the task of independently completing operations, it is too early to talk about replacing humans. But from another perspective, while ChatGPT greatly improves work efficiency, only one person can complete various tasks with its help, which also means that the number of jobs and demand are likely to be reduced.

Data shows that as of January, 672 million users have visited ChatGPT. Since its release at the end of November 2022, the number of visits has surged by 18.3 times to more than 36 times.

The popularity of ChatGPT has not only set off a wave in the technology industry, attracting giants to follow suit, but also caused a huge shock in the e-commerce field. Recently, JD.com announced that it would integrate certain features of ChatGPT into its product services, and Alibaba is also developing an artificial intelligence tool similar to ChatGPT, which is reportedly undergoing internal testing.

Amid the ChatGPT craze, Amazon CEO Andy Jassy also said : "AIGC is indeed exciting. Its huge potential can be seen in models like ChatGPT. Amazon has been developing this type of technology for a long time."

Amazon has long been committed to developing AI and machine learning technologies, such as the voice assistant Alexa and the code recommendation generator CodeWhisperer.

Today, in the face of this raging AI storm, Amazon has used ChatGPT in a variety of job functions. According to reports, ChatGPT is currently used by Amazon to answer interview questions, write software code, and create training documents.

An employee revealed that Amazon AWS cloud department has set up a small working group to study the impact of artificial intelligence on its business. Through testing, the team found that ChatGPT's customer service function is very powerful and "does a very good job" in answering AWS customer support questions. In addition, it is also very helpful for creating training documents, corporate strategy issues and other content.

"ChatGPT is great at writing troubleshooting guides for AWS Aurora database engineers and is able to accurately understand customers' specific goals and requirements." Judging from the feedback from so many employees, ChatGPT is playing an important role in Amazon's internal operations.

The AI ​​tool was also “excellent” at creating training documents and “very powerful” at answering corporate strategy questions. The employee also said on Slack that ChatGPT was “excellent” at writing troubleshooting guides for AWS Aurora database engineers and answering “difficult” support questions. It was also able to “figure out the customer’s corporate goals.”

It can be seen that both e-commerce giants and merchants are gradually "fascinated" by the magic of ChatGPT and use it as a powerful assistant in their operations. It is still unknown whether ChatGPT will stimulate new trends in the cross-border industry.