In the past, Amazon sellers were very rough in promoting new products, simply issuing large coupons to quickly launch new products; but now many sellers are facing Amazon’s new policy - new products cannot use coupons!

So, what other operational ideas can help sellers promote new products when they cannot use coupons?

Today, Zhaodanmao Cross-border will share with you some operational ideas for new product promotion; if it is helpful, please like, collect, forward, and follow! Zhaodanmao only shares Amazon practical information~

Promote new operational ideas on and off the site

When creating Amazon variations, you need to adhere to the following rules:

① Variations must belong to the same product: You can only create variations for the same product, and these variations must share some common attributes. For example, if you sell T-shirts, you can create variations for different colors, sizes, and styles of T-shirts, but you cannot create variations for shoes or accessories.

Preliminary preparation: Create the perfect listing

On the eve of the new product promotion war, first make sure your arsenal (Listing) is sufficient and sophisticated. A well-optimized Listing is half the battle, including high-quality product pictures, attractive titles, detailed product descriptions and accurate keywords. Imagine, when buyers are browsing a large number of products, what makes them stop? It is those Listings that allow people to see the advantages and characteristics of the product at a glance.

Step 1: Leverage social media and KOLs

Without coupons, we can use the power of social media. Cooperate with celebrities or KOLs (key opinion leaders) in related fields, send a few products and ask them to make unboxing videos or experience sharing. This will not only increase the exposure of the products, but also attract potential buyers with their influence. At the same time, don't forget to use the Vine project to increase the credibility of the product through Amazon's official channels.

Step 2: Off-site promotion to attract traffic

Since the coupon strategy on Amazon is not feasible for the time being, we have to look outside the site. We can consider promoting through social platforms such as Facebook, Instagram, and YouTube, or placing advertisements through websites such as Google Ads and Katdeals, with the goal of increasing the conversion rate and letting Amazon recognize that this product can be sold, so that it can be better displayed on the site.

Step 3: Advertising strategy and fine operation

In the first few weeks of the new product promotion, you can slowly start running ads within Amazon. At the beginning, you can enable automatic ads to capture more keywords that may be related to the product. After collecting some data, you can start manual ads based on this data and select keywords with high conversion rates for precise delivery.

Step 4: Increase advertising efforts and accurately position your campaign

Over time, your product will start to receive some organic reviews, especially through the Vine project. At this time, you can adjust your advertising strategy based on the data and feedback collected, increase the intensity, and more accurately target your target group. Remember, when placing ads, don't just pursue a low ACoS, but focus on the overall return on advertising.

Step 5: Maintenance and adjustment, continuous optimization

As your products gradually gain market recognition, don’t forget to continue maintaining and optimizing your listings and ads. The market is constantly changing, and competitors are constantly adjusting their strategies. Therefore, continuous optimization and adjustment are essential. This includes adjusting product descriptions based on customer feedback, updating product images, and optimizing backend search keywords. At the same time, keeping advertising content fresh and attractive, as well as flexibly adjusting advertising budgets and bidding strategies based on market dynamics and data feedback, are important means to drive the continued growth of new products.

Step 6: Expand influence and collaborate outside the site

After the new product promotion reaches a certain stage, you can consider more extensive off-site cooperation, such as establishing cooperative relationships with blogs, forums, industry-related websites, etc., and further expand the influence of the product by writing product reviews, user experience stories and other content. This will not only bring more potential customers, but also help to enhance the brand's visibility and reputation. Sellers who need off-site promotion and order business can contact Zhaodanmao customer service V: FLA66668888

Step 7: Seize the opportunity and participate in Amazon activities

As your product gradually stabilizes, don’t miss out on participating in various marketing activities organized by Amazon, such as Deal of the Day, Lightning Deals, etc. These activities can significantly increase product exposure and sales, especially after the product has a certain user base and reviews, participating in such activities will have a better effect. At the same time, you can also consider launching limited-time discounts during specific holidays or shopping seasons to attract more buyers.

Step 8: Keep tracking and use data analysis

Promoting new products is an ongoing process, and data analysis is an important tool in this process. Regularly tracking and analyzing product sales data, customer feedback, advertising performance, etc. can help you keep abreast of product market performance and changes in customer demand, so that you can quickly adjust your strategy. Using the various analysis tools provided by Amazon, such as Brand Analytics, Search Term Report, etc., can provide you with valuable information and insights.

Amazon Operation Timeline

Week 1: Send a few products to influencers to make unboxing videos . Create a vine. Then start working on off-site marketing.

Sellers who need celebrity unboxing video services can contact Zhaodanmao customer service V: FLA66668888

Week 2: Because some orders have been placed outside the site in the first week, it is time to make some coupons on the site , turn on automatic advertising, and slowly run the words.

Week 3: Vine starts to reply to reviews one after another. At this time, you can start manual broad advertising and only use precise attribute words related to the product to attract general traffic. If you give more budget, you can basically achieve full coverage of precise traffic.

Week 4: Increase advertising efforts and add some attribute words to manual broad advertising . Note that you should not try manual precise advertising at this time. When the listing does not have much weight, the manual precise ACOs are generally not very good.

Week 5: As long as our strategies in the first four weeks are running normally, we should be able to sign up for the BD in the sixth week in the fifth week. At this time, we need to prepare for the BD in the sixth week. At this time, we should do at least 20% coupons on the site and 30% promotions outside the site. The total discount is greater than 50%, so that we can quickly place orders and increase the BSR ranking.

Week 6: Because a good foundation was laid in Week 5, and the unboxing videos made by influencers are basically in place, the BD performance in Week 6 will definitely not be too bad. The price of BD is about 90% of the normal price. Coupons can be added based on the performance. This week, you need to find 5-10 precise long-tail keywords for manual precision , because the BD period can greatly increase conversions, and it is a good time to push rankings.

Week 7: After the BD ends, the price is directly reduced on the site , with a reduction of at least 10%, but not too much, to avoid a large number of returns from customers who purchased the product during the BD period. The reason for the price reduction after the BD ends is to take on the high traffic and high conversion brought by the BD.

You can then slowly raise the price , but it is best not to raise the price by more than $1 each time. And after each price increase, you should wait until the order volume stabilizes before continuing to raise the price. With this wave of promotion, as long as the product itself is not too bad, you can basically get dozens of orders a day. I have personally tested this promotion process and it is effective, but it is best for everyone to combine their own situation and not blindly try and error.

Final Words

Even if you can’t use coupons to promote new products on Amazon, there are other ways to do it. By using the above strategies and steps, combined with creative thinking and meticulous management, you can effectively promote and grow new products with limited resources.

The key to success lies in patience, carefulness and keen insight into market dynamics. With the passage of time and optimization of strategies, your new products will surely find their place on Amazon and start the journey of sales growth.