The 2024 Amazon Global Selling Cross-Border Summit came to a successful conclusion, and the platform officially announced its strategic direction for 2025: technological innovation, market opportunity expansion, and local empowerment. At the same time, more than 30 major new initiatives were unveiled one by one, sparking heated discussions across the industry.

From the launch of the new low-price platform "Haul" to the empowerment of AI technology, and then to the intelligent hosting service of the supply chain, Amazon has provided Chinese sellers with more new opportunities to go overseas, and also heralds a profound change in the operating environment!

Zhaodanmao Cross-border will help you interpret the highlights of these new policies and help you seize the initiative in the coming 2025!

Amazon Haul, a low-price platform, is launched to target the value-for-money shopping market

In November 2024, Amazon launched a new low-price mall - Haul, focusing on products under $20, most of which are priced below $10, or even as low as $1, covering categories such as fashion, home, lifestyle and electronics.

These orders are shipped directly from China with a delivery lead time of 1-2 weeks.

Currently, the platform is only open by invitation, requiring sellers to have a high number of ASINs and sales, with low prices and high sales as their core competitive advantages.

This is undoubtedly a good opportunity for small and medium-sized sellers who are good at making small profits but quick turnover to expand into new markets!

However, sellers should pay special attention to the price-performance ratio of products to avoid falling into a simple price war.

Amazon has launched the beta version of Amelia, a generative AI assistant, and will support Chinese functions in the near future and open testing to some Chinese sellers. This is a real "operational magic tool":

Personalized suggestions: Provide instant operational suggestions based on the seller’s business characteristics.

Batch management support: save big sellers’ time and focus on strategic planning.

Helping newbies get started: Small and medium-sized sellers can also quickly master efficient operation skills and shorten their growth cycle.

In 2025, AI technology will further penetrate into operational links, and seizing the dividends of this tool may be one of the core competitive advantages in the next stage.

AI tools enable all-round content optimization

Rufus Intelligent System: By analyzing 125 million buyer reviews, it automatically extracts highlight reviews to help sellers optimize page content and increase conversion rates.

Create detail pages in batches: Use Excel to upload product information, and AI will directly generate batches of high-quality detail pages, greatly saving time and costs.

Automatic generation of A+ content: Use descriptive phrases and pictures to generate rich, scenario-based, high-quality A+ pages with one click.

The application of these functions is particularly suitable for small and medium-sized sellers with limited budgets. It can significantly reduce content optimization costs while increasing order conversion rates.

Supply chain intelligent hosting service launched to help improve efficiency of the entire supply chain

Amazon plans to launch a new supply chain intelligent hosting service (Amazon Managed Service) in 2025 to achieve end-to-end supply chain management:

Sellers only need to provide product details and a pickup address, and Amazon will take care of the rest, from pickup to cross-border transportation, warehousing, replenishment and even delivery.

Amazon will also optimize inventory levels and costs based on data analysis to avoid backlog risks.

This service will effectively help sellers reduce logistics costs, improve supply chain efficiency, and allow them to focus more on product operations and market expansion.

China's "Industrial Belt Accelerator" is comprehensively upgraded

In order to help Chinese sellers achieve greater breakthroughs, Amazon will further promote the "Industry Belt Accelerator" project in 2025, with the goal of covering 150 high-quality industrial belts by 2027 and supporting tens of thousands of factories and brands to go online.

At the same time, the platform launched the "Manufacturer Direct Service" to customize transformation plans for factory-type enterprises through category incubation. This provides factory-type sellers with more opportunities to participate in international competition.

Ireland site opened, a new entrance to the European market

In 2025, Amazon will officially open its Irish site (amazon.ie) to Chinese sellers. As a strategic market in Europe, Ireland not only has a 20-year foundation, but also plays an important role in radiating between the UK and the European continent.

Sellers are advised to research the consumption characteristics and cultural habits of the Irish market in advance and find a suitable entry point, rather than blindly follow the trend and enter the competition.

Other key adjustments: Brand tool upgrades

Amazon has also launched several new features for brand sellers:

Brand naming tool: Combine cultural context to provide creative support for overseas brand naming.

Buyer Journey Analysis Tool: Helps sellers gain a deeper understanding of buyer behavior and formulate marketing strategies more accurately.

How should sellers respond in 2025?

It is foreseeable that 2025 will be a critical turning point for cross-border e-commerce. Amazon's new policy has brought more opportunities to Chinese sellers, but it has also put forward higher requirements on operational capabilities.

Embrace AI technology: Learn and master the use of AI assistants and generative tools to improve operational efficiency through technological means.

Optimize supply chain: Make full use of intelligent hosting services to reduce logistics costs and improve competitiveness.

Avoid price wars: combine product quality and brand building to explore differentiated development routes.

To sum up in one sentence: The opportunities of cross-border e-commerce in 2025 are reserved for those who are prepared.

Instead of following the crowd, it is better to use these new tools and platforms to create your own advantages and stand out from the fierce competition! 🌟

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