As the end of the year approaches, in addition to the order frenzy brought by the peak selling season, the frequent issuance of new regulations by Amazon also puts sellers under great pressure.

Amazon US just announced an important update that imposes stricter requirements on bundled sales in the grocery, pet supplies, baby products, and health and beauty categories .

Highlights of Amazon’s new regulations

Brand consistency is key

Amazon clearly stipulates that all bundled products must maintain brand consistency , ensuring that the products in the bundle are from the same brand or are authorized.

For example, products from a pet product brand called Seasain meet the requirements, but if Seacat-branded products are mixed into the same bundle, it would be a violation.

This requirement not only increases consumers’ trust in the product mix, but also provides more protection for brands.

Repackaging requires authorization

If sellers want to reconfigure products and create bundles, they need explicit authorization from the brand . For example, only with a letter of authorization from the brand owner can they legally sell repackaged bundled products, otherwise they are likely to touch Amazon's "minefield".

Gift baskets are the exception

For gift basket products, Amazon allows products from multiple brands to be combined together, but these combinations must demonstrate clear "suitable for gifting" characteristics.

Although this article seems to be more flexible, the industry still has questions about its specific operations, especially in terms of detailed review.

Rectification is urgent!

This policy is effective immediately , and all newly created bundles must strictly comply with the updated rules.

There is also a clear rectification deadline for existing bundled products, and adjustments must be completed before January 1, 2025!

It is worth noting that Amazon has recently stepped up its crackdown on violations of its bundling policy.

Once a violation is discovered, at the very least you will receive a performance notification, at the worst you may face the risk of your account being banned.

Bundling is not a new tactic, but it has always been a powerful tool for Amazon sellers to clear inventory and increase sales.

Here are a few key advantages:

1. High exposure

The bundled sales section is located above the product description, just below the title, which can greatly increase the product's exposure opportunities.

2. Promote new product sales

Bundling products can help consumers discover new products, drive sales growth, and optimize inventory.

Practical tips for dealing with Amazon’s new regulations

If the product has passed brand registration and has inventory in the FBA warehouse, you can use Amazon's "virtual bundled products" function to create a virtual bundle package for free, avoiding the trouble of physical separation.

② Actively obtain brand authorization

If the bundled products involve multiple brands, communicate with the brands about authorization to ensure compliance with Amazon's policy requirements.

③ Optimize product strategy

Adjust your sales mix according to the new regulations to avoid account health being affected by non-compliant bundles.

④ Pay close attention to platform notifications

Check the account health dashboard and Amazon email alerts in a timely manner to ensure that related issues are handled as soon as possible to avoid penalties due to negligence.

Summarize:

The implementation of Amazon’s new regulations not only puts higher demands on sellers’ operational details, but also shows that the platform attaches greater importance to consumers’ shopping experience.

In this environment where rules are constantly being upgraded, sellers need to adjust their strategies more flexibly, strengthen compliance, and seize new opportunities brought by policies.

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