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At this stage, as platform regulatory policies continue to improve, implementing cross-border compliance has become a must for cross-border sellers' e-commerce operations. However, during the transition period, Amazon, as an e-commerce giant, is also groping forward on the road to promoting compliance. Cross-border sellers in the industry are often deeply affected by the imperfect changes in platform review rules. Recently, it was learned that in addition to the old account verification incident that had been widely reported, Amazon’s low efficiency in dangerous goods review has also been complained by many sellers. Amazon's dangerous goods review efficiency is too low, and sellers' goods cannot be put on the shelves! It is learned that the dangerous goods defined by Amazon generally refer to substances or materials that may pose risks to health, safety, property or the environment during storage, handling or transportation because they contain flammable, sealed and pressurized, corrosive or any other harmful substances. Specifically, they include chemical products (including cosmetics), products containing lithium batteries and products containing magnets. However, it is worth noting that according to Amazon's official statement, since Amazon usually determines whether a seller's product is a dangerous good by capturing keywords in the listing, any category of products on the platform may trigger a dangerous goods review due to the presence of sensitive words and other issues . Even if the review is passed, it is not a one-time solution and there is the possibility of a second trigger. It is understood that if Amazon sellers' products fail to pass the dangerous goods review, they are often judged as unclassifiable and cannot be put on the shelves for sale. Therefore, once the review battle line is extended, it will undoubtedly be a painful blow to sellers who have already made product promotion plans. It has been observed that recently, many sellers have reported that Amazon's dangerous goods review speed is extremely slow and the pass rate is extremely low , which has had a huge impact on product sales: "The dangerous goods audit kept saying it couldn't be classified, and it took almost a month!" "Has the recent dangerous goods inspection been going crazy? It has failed five times?" "Before, I didn't have to upload the exemption form. I could pass it by adding the information when creating it. Now, it's been more than half a month and I can't pass it." "Recently, many ASINs submitted for dangerous goods review took at least five days and at most half a month to respond, and the responses were all failures or failure to classify, etc." To summarize the feedback from the above sellers, since March this year, Amazon's dangerous goods review time has basically exceeded five working days, and the passing probability is low. Some sellers have even submitted information five times but still failed to pass the review. Some sellers mentioned that they had already made plans to promote new products, but Amazon's dangerous goods review suddenly became so strict and slow that they were caught off guard and completely disrupted a series of plans they had originally made after the new products were put on the shelves. As for the reason why Amazon's hazardous materials review efficiency dropped sharply , some sellers speculated that this was because Amazon's hazardous materials review team had laid off a large number of employees , resulting in the work being automatically rejected or approved by machines; some sellers also believed that Amazon might be tightening its hazardous materials review , and the review has become stricter, and the reviewers' thinking is more mechanical, and the tolerance for error is greatly reduced. However, as of press time, Amazon has not responded. For sellers, the most urgent thing now is to find a way to pass this dangerous goods review. How to pass the dangerous goods audit?
Based on the information collected so far, here is a summary of methods to improve the efficiency of dangerous goods review for sellers' reference: After uploading the dangerous goods review form, the seller can use the inventory loading tool file template form in the backend help to delete the link. After ten minutes, when you see the review page display "This ASIN is in the 'not for sale' state, please make sure that this ASIN is in the 'for sale' state in your mall", re-upload the link using the form . After submitting the dangerous goods review form, if there is no response within two working days, the seller can open a dangerous goods status case in the help to ask customer service to check the review status and ask the Chinese customer service team to urge the review team in the country where the product is sold or submit a complaint. As some sellers have reported that the Chinese exemption form has a higher review and approval efficiency, relevant sellers can find the dangerous goods information submission template in the background news module, select the Chinese exemption form to download, fill in and submit. Note: The above methods are all suggestions provided by sellers who have passed the dangerous goods review, but they are not completely applicable to all sellers. For example, some sellers successfully passed the review after trying the above method 1, but some European sellers reported that the method was ineffective. The specific solution needs to be truly understood after actual operation. In addition, it is also recommended that relevant sellers use the above methods in turn or interspersed to further improve the efficiency of dangerous goods review. Given the low efficiency of Amazon’s dangerous goods review recently, we also recommend that other sellers selling non-dangerous goods avoid sensitive words when listing their products to avoid affecting product sales due to triggering dangerous goods reviews. Do you have any other solutions for the above situation? Welcome to discuss in the comments section~
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