In order to meet the diverse needs of different demographics and consumption levels in the Middle East, Noon launched the affordable e-commerce platform KUL, which is directly comparable to Wish and has been launched on the App Store and Google Play. Nature Middle East e-commerce platform Launch time September 2019 Website https://www.kul.comdomain nameNoon platform purchased the Kul.com domain name for $ 38,000 in February 2018 , competing directly with Awok and Dealy, owned by Jollychic . Platform IntroductionFrom the perspective of classification, KUL is still a full-category e-commerce company, mainly focusing on electronics and daily household products. On Kul , users can buy perfume for Dh15, mobile phones for Dh33 and even watches for Dh7 . Most of the products are supplied by Noon . Unlike Noon 's free shipping, users need to purchase goods worth more than 50 dirhams or 50 riyals on Kul to enjoy free shipping. But you can also enjoy fast logistics experience on Kul. Noon also provides logistics support for Kul , and users can enjoy 48- hour door-to-door delivery experience after placing an order . Another notable feature of Kul is that it can accept and sell refurbished products. The platform's high-quality selected sellers can provide Kul with cost-effective refurbished products. After inspection and testing by Kul , these refurbished products are sold to sellers at a lower price and enjoy a three-month warranty. modelKul is adopting a similar model to Dubai-based e-commerce platform Awok , targeting low- and middle-income people in the UAE and Saudi Arabia with affordable products. Entry conditionsLike Noon , KUL has very high compliance requirements. Applying for a local VAT tax number is the first hurdle for cross-border sellers to enter KUL . KUL will open accounts to all sellers with local VAT tax numbers. Sellers with local tax numbers will be able to enter both KUL and Noon platforms, share inventory and use a common backend system. KUL has already been advertising on social media such as Facebook and Snapchat , and is ambitious to achieve a GMV of 800 million to 1 billion dirhams (about 2 billion RMB) in the first year after its launch . In order to welcome the upcoming peak season at the end of the year, KUL welcomes more sellers from major categories to apply for membership. Currently, sellers in the Fashion category are most needed . References |
<<: What is AMZDiscover? AMZDiscover Review
>>: What is Amazon Storefronts? Amazon Storefronts Review
It is said that e-commerce is all about selling p...
Ruinuo International 11 focuses on foreign trade w...
As one of the most popular sales platforms, Amazo...
Traffic is very important to Amazon sellers. With...
Author | Yi Xin@ Disclaimer | This article is copy...
Black Friday and Cyber Monday are coming, and ev...
It is learned that recently, Shein has continued t...
Speaking of this, I have a deep understanding of ...
According to the latest data from eMarket, Walmart...
Prime Day 2023 ended perfectly on July 12. I still...
Black Friday has officially begun. I thought I wou...
FBA Updates Amazon sellers always have a subtle a...
Ideeli was founded in 2007 and is an e-commerce we...
Amazon Affiliate is an affiliate platform provided...
Founded in 2012, Whisper is a mobile social applic...